SEO
AI Search Intent Shift: What 2 New Studies Tell Marketers
Two new studies show 68% of Google searches end without a click and why questions trigger AI Overviews 92% of the time. Here's what to change.
AI Overviews.
AI in Marketing
AI Visibility Scores Are Not Enough: What To Track Instead
Brands are buying AI visibility tools fast, but mentions, citations and scores hide more than they reveal. Here's what to actually measure and act on.
SEO
AI Visibility For Local Brands: The 90-Day Playbook
AI Overviews reach 2.5B users a month and local answers are still early. Here's how local businesses can get named by ChatGPT and AI Overviews in 90 days.
SEO
Semrush Data: AI Mentions and Citations Are Not the Same
New Semrush data on manufacturing search shows AI Overviews now hit 57% of tracked volume, but AI referrals are under 0.5% of traffic. Here's the playbook.
E-commerce
Shopping Ad CTR Is Rising Because Impressions Are Falling
Shopping ad CTRs are climbing while impressions slide. Mike Ryan's analysis suggests AI Overviews may be reshaping which queries even get ads.
SEO
Real Estate Marketing in 2026: Beat Portals With Hyperlocal SEO
Zillow owns the head terms and AI Overviews are eating clicks. Here's the five-step real estate marketing plan Neil Patel says wins in 2026.
SEO
Topic Clusters: The SEO Play That Wins AI Answers Too
Topic clusters build topical authority for Google and AI answer engines. Here's the 5-step process, plus real examples from Healthline, Petcube and Wistia.
Digital Marketing
CTR Is Breaking: Why Your Click-Through Rate Lies
Click-through rate looks simple: clicks divided by impressions. In 2026 the numerator, the denominator and the benchmarks are all moving. Here's what to do.
Digital Marketing
Content Marketing’s Search Engine Is Breaking. Now What?
Content marketing still eats budget, but its free search distribution is collapsing. The data on AI Overviews, click loss and what growth teams should do next.
