AI in Marketing
ChatGPT advertisers climb 65% as AI Overview queries shrink
Adthena’s September 2026 data pulse finds ChatGPT advertiser count up 65% in eight weeks, while Google AI Overview ads now skew short-tail.
AI Overviews.
SEO
AI Answers Are Quietly Erasing the Trust Signals Marketers Rely On
New studies show AI summaries leave users knowing less and clicking cited sources about 1% of the time. Time to rethink SEO for presence, not traffic.
SEO
Google’s September 2026 Spam Update Could Roll for 14 Days
Google's fourth 2026 spam update is global and may run up to 14 days—its longest spam rollout of the year. Here's what teams should do.
SEO
Google Search Console AI Overview Data Is Flattening Your Rankings
Google confirms Search Console treats AI Overviews as one block. Here's why average position and impressions mislead, and what to track instead.
SEO
Google Tests Paying Publishers for AI Answer Contributions
Google is testing Search Console payments for publishers whose pages shape AI Overviews, Gemini and AI Mode answers. Here's what to watch.
AI in Marketing
AI Search Citations Are the New Visibility Metric
Boomcycle's quarterly series tracks AI search citations from a 43-citation May 2026 baseline. Here's why GEO is becoming a visibility metric.
SEO
Study: Google AI Mode Cuts Clicks and Hurts Search UX
UPenn and Northeastern field experiment finds Google AI Mode reduces publisher clicks and user satisfaction while removing AI Overviews boosts clicks.
AI in Marketing
AI Hallucination in Marketing: The Real Risks and Fixes
From invented CPMs to fake store closures, AI hallucination is now a marketing, legal and ad-buying risk. Here's how to build guardrails.
AI in Marketing
RAG Explained: AI Retrieval Is the New Visibility Layer
Retrieval-augmented generation powers AI Overviews, ChatGPT search and ad agents. Here's why it's now a visibility layer marketers must understand.
Digital Marketing
What Click-Through Rate Actually Measures in 2026
CTR is no longer a simple clicks-to-impressions ratio. Here's how Google, Meta, programmatic and AI search now define and price it.
