AI in Marketing
Google Tells Advertisers AI Search Queries Run 3x Longer
Google says AI search queries now run 3x longer and one in six searches is multimodal. Here's what that shift means for ad matching and search strategy.
AI Overviews.
SEO
Reddit Says Google AI Mode Could Cut 130M Daily Users
Reddit warns daily active uniques could fall by a low double-digit percentage in Q4 as Google AI Overviews and AI Mode stop sending search referrals.
SEO
Publishers Lose Up to 90% Traffic as Google Profits Twice
Check My Ads claims AI Overviews and MFA sites squeeze publishers, with some newsrooms reporting up to 90% traffic drops.
SEO
Google, Bing unify AI opt-out; study pegs AI CTR at 0.9%
Google and Bing announced a shared robots.txt token to opt out of AI training. A one-site study finds a 0.9% CTR and a halo effect.
AI in Marketing
French publishers escalate EU fight as top CTR drops 58%
Five French publisher groups have filed an EU complaint over Google's AI Overviews. Here's what the zero-click search battle means for your organic visibility.
SEO
Reddit Loses 1M+ Weekly Search Referrals to Google AI Mode
Reddit lost more than 1M weekly search referrals in October as Google AI Overviews expand. Here's what the login-only test means for SEO teams.
SEO
Google faces €250K fines after AI fuses two doctors
German courts are holding Google liable for AI answers that fuse true facts about different people. The lesson for brands: become hard to confuse.
SEO
HubSpot Lost 80% of Traffic—Revenue Still Grew
HubSpot's blog traffic fell roughly 80% as AI answers spread, yet revenue kept climbing. Here's the scoreboard its CMO uses now.
SEO
Poisoned SERPs: Google Ranking Data Is Getting Unreliable
Semrush flags poisoned SERPs where automated Google searches look normal but show wrong results. Here's how to verify rankings before you react.
SEO
Google AI Overviews hit 88% of commercial keywords
Semrush tracked 400 US commercial keywords for 12 months: AI Overviews jumped from 45.75% to 88%, and 97.08% by search volume.
