SEO
Google faces €250K fines after AI fuses two doctors
German courts are holding Google liable for AI answers that fuse true facts about different people. The lesson for brands: become hard to confuse.
AI search.
AI in Marketing
Semrush ends Microsoft Copilot tracking on November 9
Semrush tells enterprise customers it will stop tracking Microsoft Copilot in its AI visibility tool from November 9, citing access changes.
AI in Marketing
ChatGPT’s Hidden Safety Check Can Erase Your Site
OpenAI's Aura site-safety check can block ChatGPT browsing before a request reaches your server. Here's how to detect a false block and what to do.
SEO
AI-Cited Pages Answer First: 20% vs 5% in Blind Test
Analysis of 193,507 AI answers found cited pages opened with a direct answer far more often than passed-over pages. Here's what to test.
AI in Marketing
AI search ads at 0.91% CTR: stop reusing Google creative
ChatGPT ads in Australia are pulling 0.91% CTR versus 6.4% for Google Search. UNTMD says the fix is purpose-built AI creative before Black Friday.
AI in Marketing
AI-Only Content Is a New Cloaking Risk
Creating separate content for AI agents may recreate cloaking. The fix: publish one consistent, authoritative source useful to both people and AI.
SEO
Google Kills Experiment That Blocked Discover Source Clicks
Google confirms disabled source taps on Discover AI summary cards were an experiment bug. Here's what that means for publishers tracking AI visibility.
Growth Hacking
Your Next $100,000 Should Fund the Bottleneck, Not the Dashboard
A full-funnel look at budget allocation shows why the next $100,000 should chase the real constraint, not the channel with the prettiest report.
AI in Marketing
Brands ChatGPT Ignores Stay at 11% Even With Search
Graphite's analysis of 3,115 ChatGPT prompts finds brands rarely named without search stay rare even on cited pages. Median visibility: 11%.
SEO
Google Business Profile: Your Free Local Ranking Engine
An unclaimed Google Business Profile quietly sends local buyers to competitors. Here's how to claim, complete and optimise yours for clicks, calls and reviews.
