SEO
How to Audit and Defend Your Brand in AI Search
AI search engines now repeat outdated claims, impersonators and brand confusion. Use this practical audit and defense workflow to protect your brand.
AI search.
SEO
GEO Experiments: Earned Mentions Beat Owned Content in AI Search
Two GEO experiments challenge AI visibility advice: earned placements drove most citations, while owned content was a foundation, not a growth lever.
SEO
Indexing Explained: Why Crawled Pages Still Don’t Exist
Crawled pages don't rank until they are indexed. Here's how Google and Microsoft decide inclusion, and why quality content is losing its spot.
SEO
AI Search Clicks to Local Leads Are Doubling
CallRail data shows AI citation clicks are small but growing fast. Learn how local marketers can track and convert AI-assisted demand.
SEO
Google Search Console AI Reporting Falls Short: Mueller
Google’s John Mueller says Search Console’s generative AI performance report is hard to make useful. Here’s what SEOs should watch.
AI in Marketing
Semrush: Only 0.48% of Manufacturing Traffic Comes From AI
Semrush finds AI channels drive just 0.48% of industrial sessions despite AI Overviews on 57% of tracked queries. The real story is the visibility gap.
SEO
Should You Drop Perplexity From Your AI Visibility Tracker?
Perplexity's referral share halved in 2026 while Gemini surged. Here's a three-tier framework for weighting AI visibility tracking instead of deleting platforms.
AI in Marketing
AI Visibility Scores Are Not Enough: What To Track Instead
Brands are buying AI visibility tools fast, but mentions, citations and scores hide more than they reveal. Here's what to actually measure and act on.
AI in Marketing
9 AI Search Engines Tested: What Marketers Should Know
Semrush hands-tested nine AI search engines. Here's what the results mean for your visibility strategy, citation sources and buyer research paths.
SEO
Entity Gaps: The SEO Audit Your Content Strategy Is Missing
Your schema says one thing, Google's NLP understands another. Here's how an entity gap audit exposes the difference and turns it into content opportunities.
