AI in Marketing
ChatGPT Citations: Only 26.2% of Pages, 48.7% of Sites Match
A preprint finds Google plus OpenAI's API matched just 26.2% of ChatGPT-cited pages but 48.7% of sites. What that means for AI visibility tracking.
AI search.
AI in Marketing
DeepSeek prices AI web search at $0.75 per 1,000 calls
DeepSeek opens Search and Fetch APIs at $0.75 per 1,000 calls; Cloudflare grades bots on post-approval conduct. Here's why marketers should care.
SEO
Google pushes links higher in AI answers as source use rises 7x
Google moves links higher in AI answers, tests an official-site slot and expands Preferred Sources carousels. But click-through data is still missing.
AI in Marketing
Fewer Than 10% Scale AI? Build a Content System
McKinsey research shows fewer than 10% of orgs scale AI in marketing. The edge is content systems that connect insight, creation and measurement.
SEO
8.0% of Tracked Google SERPs Looked Broken: Cross-Check First
Rank trackers and ChatGPT referrals threw false alarms this month. Here's why the data moved and how to cross-check before client reports.
SEO
Bing Webmaster Tools Adds AI Topic Gap Analysis
Bing's new Topics Portfolio beta groups AI search citations by topic and reveals queries where other sites get cited and yours does not.
SEO
Asda Ranks 606th in ChatGPT Citations as Tesco Sits 25th
Semrush's first UK AI Visibility Index shows ChatGPT names Tesco and Asda almost equally, but cites Tesco 25th and Asda 606th. AI mentions are not sources.
Digital Marketing
Search ads fall to 41% of Google Ads clicks
Brainlabs data shows Search fell to 41% of Google Ads clicks as buyers decide inside AI assistants. Here is why click volume is no longer enough.
AI in Marketing
Digital.Marketing Relaunches as an AI-Enabled Marketing OS
Digital.Marketing relaunches around an AI-enabled Marketing OS that bundles SEO, paid media, content and GEO to cut marketing tool fragmentation.
AI in Marketing
94% of Buyers Use AI: LinkedIn VP Says POV Beats Formatting
LinkedIn's marketing VP says clean formatting is table stakes in AI search and original perspective earns citations. But how well sourced is the data?
