AI in Marketing
AI Search Measurement: Stop Counting Citations, Track Mentions
Tom Capper explains why AI recommendations without clicks are an attribution problem, and how to measure brand visibility alongside business outcomes.
AI search.
SEO
Why 62% of AI Citations Never Name Your Brand
Semrush's four-layer AI search framework shows why being cited isn't the same as being recommended—and where to fix it first.
AI in Marketing
AI Search Flunked 60%+ of Source Tests. Audit Your GEO Report
AI visibility reports need more than a good number. This GEO audit shows how to inspect sources, recalculate rates, and stop counting customers twice.
SEO
AI Overviews hit 88% of commercial searches; clicks stay thin
Semrush tracked 400 US commercial keywords and found AI Overviews on 88%. Yet ChatGPT referrals were 0.62% of Google organic volume.
SEO
Browser Network Data Earns a $13,337 Google Bounty
Browser network data exposed Google quality signals, a $13,337 bounty and ChatGPT freshness windows. Here's how to turn that into an SEO edge.
SEO
Publisher Search Share Falls to 12%: Chartbeat
Chartbeat's Q3 2026 data shows search drove just 12% of North American publisher page views, down from 21%. Here's what to do about it.
SEO
DeepSeek Search Gives Spam PDFs Authority 4, Real Sites 1
A $0.08 audit of DeepSeek's Search API found spam PDFs on .gov/.edu hosts scored authority 4, the author's own site scored 1. Here's what to check.
SEO
ChatGPT Search Unlocks Hundreds Of Millions Of Pages
OpenAI and Cloudflare reveal early results from a 1% network pilot, changing how ChatGPT discovers long-tail pages. Here's what to check.
SEO
Search Drops to 12% of North American Publisher Pageviews
Chartbeat's Q3 2026 data shows search share for North American publishers fell to 12%, from 21% a year earlier. Here is what that means.
AI in Marketing
8 of 10 AI Tools Cited a Made-Up Concept Within a Week
A Fudan study found 8 of 10 AI search tools cited a planted fake concept within a week. Here's what marketers should do.
