SEO
Free GEO Glossary Signals the AI Search Vocabulary Gap
A California agency published a free 28-term glossary for the AI search era. The bigger story: your clients still can't define GEO, llms.txt or AI Overviews.
AI search.
SEO
Semrush Data: AI Mentions and Citations Are Not the Same
New Semrush data on manufacturing search shows AI Overviews now hit 57% of tracked volume, but AI referrals are under 0.5% of traffic. Here's the playbook.
SEO
llms.txt Is Not robots.txt: Common Crawl’s Reality Check
Common Crawl studied 500,000+ llms.txt files: two-thirds are plugin-generated, 22% have no links, and some try to block crawlers they cannot block.
SEO
Topic Clusters: The SEO Play That Wins AI Answers Too
Topic clusters build topical authority for Google and AI answer engines. Here's the 5-step process, plus real examples from Healthline, Petcube and Wistia.
SEO
AI Search’s Real Brand Risk: Conflicting Info, Not Content
AI search doesn't hurt brands that publish too little. It punishes brands with too many versions of the truth. Here's how to run a brand claim audit.
Digital Marketing
Content Marketing’s Search Engine Is Breaking. Now What?
Content marketing still eats budget, but its free search distribution is collapsing. The data on AI Overviews, click loss and what growth teams should do next.
