SEO
Search 2027: Traffic and Conversions Are Splitting
SEJ's State of Search 2027 shows organic traffic slipping while conversions hold for many teams. Here's what to stop, measure, and fund next.
AI search.
Digital Marketing
AI, Retail Media and Consumer Loops Reset India Marketing
DCODE 2.0 maps India's shift to digital-majority ad spend, retail media growth, AI search, first-party data and loop-based consumer journeys.
AI in Marketing
AI Citations: Rank Position and Format Matter Less Than You Think
A new preprint finds raw AI citation gaps overstate source-order effects. Here’s what marketers should test before chasing AI visibility wins.
Social Media
Social Discoverability Is the New Follower Count
Sprout Social data shows non-follower reach and search-driven discovery now beat raw audience size. Here’s how to optimize for it.
AI in Marketing
GEO by Engine: What Actually Changes Across AI Chatbots
A practical breakdown of how ChatGPT, Claude, Gemini and Perplexity differ in AI search visibility, plus platform-specific tactics and KPIs.
SEO
Google Search Profile Badges Signal a Publisher Traffic Shift
Google's new Search Profile badge guide signals a shift toward follower-based discovery as AI search pressures publisher traffic.
AI in Marketing
ChatGPT Ads Are Here: What AI Search Means for Brands
OpenAI is testing ads inside ChatGPT. Here’s why brands need a new playbook for conversation-first search, AI visibility and paid media.
SEO
AI Search Won’t Reward Me-Too Content: Fix Your Workflow
Why pages built to match AI overview citations can still fail to index. A validated SEO workflow shifts teams from topic gaps to decision criteria.
SEO
Follow-Up Queries Are the New SEO Battleground
Conversational search turns one query into a journey. Learn how to map follow-up questions and build content that stays useful after the first click.
SEO
Gemini 3.8 Live Now Powers Voice Search on Google App
Google is rolling Gemini 3.8 Live into Search Live, adding real-time voice answers, web links, multilingual chats and transcripts.
