SEO
AI search is eating publishers: 26% traffic drop hits court
Publisher group says AI cut unique visitors 26%. The filing pairs Microsoft's 'doom loop' with traffic declines that matter for SEO teams.
AI search.
SEO
Eskimoz Bets on an Integrated SEO, AI and Paid Acquisition Stack
The agency’s new model fuses SEO, generative engine optimisation, paid media and content into one acquisition workflow. Here’s why silos are now costly.
SEO
ChatGPT traffic is 0.62% of Google’s—build Connected Apps
Marie Haynes says Google's Connected Apps Platform, not ChatGPT mentions, is the real AI search opportunity. Here's what the docs actually allow.
AI in Marketing
Google Tells Advertisers AI Search Queries Run 3x Longer
Google says AI search queries now run 3x longer and one in six searches is multimodal. Here's what that shift means for ad matching and search strategy.
AI in Marketing
Google Opens 50+ Connected Apps Preview for AI Mode and Gemini
Google's Connected Apps public preview is open. Here's how developers apply, what the policy bans, and why it matters for AI search distribution.
AI in Marketing
Only 9% of AI Travel Queries Are Booking Intent—Here’s Your Opening
BrightEdge data shows big brands own AI travel answers, but only 9% of prompts are booking intent, leaving inspiration and comparison queries open for smaller sites.
SEO
AEO: How to Win When 60% of Searches Never Click
Around 60% of searches end without a click. Here's how answer engine optimization gets your brand cited by ChatGPT, Perplexity, and Gemini.
Social Media
Hootsuite Rolls Out 20 Features, Including AI Brand Tracking
Hootsuite's September 2026 release adds 20 features, from AI assistant brand tracking to WhatsApp coexistence and parallel approvals.
AI in Marketing
Tony Uphoff’s 1-in-43 AI Recommendation Wake-Up Call
A five-time CEO's AI search audit got him recommended in just 1 of 43 category prompts. Here's the metric brands must track before 2027.
Digital Marketing
Google Stock Drops 13% as Advertisers Worry About AI Costs
Alphabet's 13% share slide after Q3 raises hard questions for advertisers funding Google's AI Search expansion. Here's what to watch.
