Digital Marketing
Reading-app fraud clicks ran nearly 25x above other traffic
IAS's Halloween roundup shows reading-app fraud faked clicks at nearly 25x normal traffic. Here's why high engagement can be a fraud signal.
attention metrics.
Digital Marketing
Meta’s 3–24 Hour Ad Windows Hit a 34M Median Reach
Meta moves Ads Super Burst toward general availability, selling 3–24 hour reserved bursts with optional category exclusivity and a 34M median reach.
Digital Marketing
47 seconds of attention shifts purchase intent, study finds
Lumen, Amazon Ads and Cint find a median 47 seconds of cumulative attention is needed to lift purchase intent across 270 cross-media campaigns.
Digital Marketing
Comcast’s TV + streaming 2X ROAS claim needs a closer look
Comcast Advertising says pairing TV with streaming doubled incremental ROAS in H1 2026. The missing context matters for media buyers.
Digital Marketing
Adelaide’s Free Calculator Scores Your Media List Quality
Adelaide's free Media Quality Calculator grades uploaded domain and app lists against its AU attention score. Here's what media buyers need to check.
Digital Marketing
Attention Metrics Are Becoming a Bidding Signal
Attention metrics are shifting from post-campaign scores to pre-bid inputs in Amazon DSP and DV360. Here’s what that means for your programmatic strategy.
Digital Marketing
Streaming Recall Falls from 41% to 26% as Ad Load Rises
FreeWheel’s controlled test shows ad load changes streaming recall: 41% in light pods vs 26% in heavy ones. Here’s what buyers should ask.
