Viral Campaigns
THE ICONIC’s ‘Hack Friday’ Puts 1.3M-Fan Duo in Newsroom
THE ICONIC rebrands Black Friday as Hack Friday with a shoppable newsroom anchored by Two Broke Chicks and their 1.3M followers.
Black Friday.
Digital Marketing
Google Ads: 6 PPC Lessons Ahead of BFCM
Google's ads product team just busted a big PPC myth: changing targets or budgets does not reset Smart Bidding. Here are six tactics for BFCM.
Digital Marketing
AdRoll: Display CPMs Drop 45% While Meta Costs Rise 35%
AdRoll's Q3 data shows display prospecting CPMs fell 45% YoY, while one agency saw Meta CPMs rise 35%. Plan before the Q4 peak.
Digital Marketing
Meta Pixel counts more sales; 8.9% of Meta ads flagged as AI
From November 12, Meta counts more conversions by default right before Black Friday. Separately, 8.9% of Meta ad files were flagged as AI-generated.
Digital Marketing
Meta Pixel’s new default lands 15 days before Black Friday
Meta's on-device Pixel measurement switches on automatically Nov 12, adding conversions to Ads Manager. Here's what to audit before Black Friday.
E-commerce
Black Friday CPO Dropped 18%: What Cost Per Order Really Shows
Cost per order links ad spend to profit. Here's how to read the metric correctly—and why an 18% Black Friday drop still isn't the whole story.
AI in Marketing
42 ads to find one winner: Cuttable relaunches AI ads that learn
Cuttable's $20M Series A relaunch turns past ad performance into the next campaign. Its data: brands need about 42 ads to find one that works.
E-commerce
Amazon Black Friday Deal Submissions Close Today: 4 Checks
Amazon's Black Friday and Cyber Monday deal submissions close today, October 20. Four checks decide whether a submitted deal actually runs.
Digital Marketing
Google’s Universal Cart Hits US as Meta Claims 3% Lift
Google's Universal Cart reaches US Search and Gemini, while Meta enables in-app browsing by default before Black Friday. Here's what to check first.
E-commerce
Q4 Prospecting Needs 6–8 Weeks: Start Before October Ends
Google and Meta's automated campaigns will spend Q4 at the bottom of the funnel. Rebuild full-funnel controls before October ends.
