Viral Campaigns
Woolworths Turns Customer Cravings Into a Christmas Carol
Inside Woolworths' first Droga5 ANZ festive campaign: a UGC challenge, a custom carol, and Spotify listeners' Christmas Cook Profiles.
brand marketing.
Throwback
Share a Coke: How Coca-Cola Turned Packaging Into Media
In 2011, Coca-Cola replaced its logo with 150 Australian names and turned packaging into shareable, earned media. Here’s the campaign breakdown.
Viral Campaigns
Sorbent Gives Irritated Noses a Voice in DermaCare Push
Sorbent and The Reactor turn cold season misery into a product story, reviving the classic jingle for the DermaCare tissue launch.
Digital Marketing
Meta’s 3–24 Hour Ad Windows Hit a 34M Median Reach
Meta moves Ads Super Burst toward general availability, selling 3–24 hour reserved bursts with optional category exclusivity and a 34M median reach.
Viral Campaigns
Chipotle’s 3-Foot Takeout Bag Turns Group Dining Into an Event
Chipotle launched a 3-foot-wide takeout bag to push its $10-per-person Family Meals offer and win group dining occasions at dinner and game days.
Digital Marketing
Brand vs Performance Is the Wrong Debate, Says Chime Growth Chief
Nick Fairbairn argues brand lift and direct response belong in one system, TV can be measured like performance, and AI adoption beats buying tools.
Digital Marketing
Swiggy’s Brand-Performance Merge Lifts Gen Z Recall 6 Points
Swiggy merged brand and performance marketing into one funnel, adding 6 points to Gen Z recall and cutting CAC 15%.
Digital Marketing
Marketing Cuts Look Free Because Boards Price Risk Differently
A former City analyst argues boards cut marketing because accounting makes spending look like a costless saving. Here is how to reframe the budget.
Social Media
Instagram’s Top Brands of 2026 Win With Cultural Fluency
Sprout Social’s 2026 Instagram roundup shows cultural fluency beats hard selling. Here are the plays growth teams can steal from Nike, NASA and more.
Digital Marketing
Super Bowl 61 Ad Trends: Booze, Romance and Female Gaze
Disney sold out Super Bowl LXI inventory by August 3. Here are the trends shaping 2027's Big Game ads and what growth teams should do about them now.
