Digital Marketing
Google DV360 drops 17 sensitive category exclusions
Google's Display & Video 360 removed most native sensitive category exclusions on October 1, leaving buyers with tiers, themes and third-party tools.
brand suitability.
Digital Marketing
90% of Deal IDs Fail to Scale. Exemptions Fix That
Deal exemption removes a negotiated programmatic deal from rules built for the open auction. Here's how it works in DV360, Ad Manager and Prebid.
Digital Marketing
ChatGPT Ads CPA 15.3% Below Weight Watchers’ Benchmark
DoubleVerify adds ChatGPT Ads to Rockerbox attribution and shares Weight Watchers' 15.3% lower CPA, but spend, dates and benchmark remain undisclosed.
AI in Marketing
OpenAI Tests Visual Ads in ChatGPT Image Generation
OpenAI will test clearly labeled visual ads inside ChatGPT image generation with U.S. advertisers, alongside new measurement and brand-safety tools.
