SEO
AI search is eating publishers: 26% traffic drop hits court
Publisher group says AI cut unique visitors 26%. The filing pairs Microsoft's 'doom loop' with traffic declines that matter for SEO teams.
ChatGPT.
AI in Marketing
Only 9% of AI Travel Queries Are Booking Intent—Here’s Your Opening
BrightEdge data shows big brands own AI travel answers, but only 9% of prompts are booking intent, leaving inspiration and comparison queries open for smaller sites.
SEO
AEO: How to Win When 60% of Searches Never Click
Around 60% of searches end without a click. Here's how answer engine optimization gets your brand cited by ChatGPT, Perplexity, and Gemini.
AI in Marketing
ChatGPT Writing Falls to 21.4% as Advice and Images Take Over
OpenAI Signals v3.0 shows writing fell to 21.4% of ChatGPT requests as practical guidance, images and self-expression surge. What it means for ads.
AI in Marketing
ChatGPT’s Hidden Safety Check Can Erase Your Site
OpenAI's Aura site-safety check can block ChatGPT browsing before a request reaches your server. Here's how to detect a false block and what to do.
SEO
AI-Cited Pages Answer First: 20% vs 5% in Blind Test
Analysis of 193,507 AI answers found cited pages opened with a direct answer far more often than passed-over pages. Here's what to test.
AI in Marketing
Google AI Mode Passes 1B Users as Generative UI Goes Global
Google's generative interface is now global in AI Mode, which passed 1 billion monthly users. Here's why brands face a Booking.com-style choice.
AI in Marketing
Brands ChatGPT Ignores Stay at 11% Even With Search
Graphite's analysis of 3,115 ChatGPT prompts finds brands rarely named without search stay rare even on cited pages. Median visibility: 11%.
SEO
ChatGPT Traffic Is Just 0.62% of Google Organic
New GA4 data across 100 sites and 145M sessions shows ChatGPT sends 0.62% of Google Organic traffic. The real opportunity is Google's agentic web.
SEO
Why 62% of AI Citations Never Name Your Brand
Semrush's four-layer AI search framework shows why being cited isn't the same as being recommended—and where to fix it first.
