Digital Marketing
Typeface Pushes Brand Rules Into ChatGPT and Claude
Typeface's Arc release turns brand guidelines into rules that work inside ChatGPT and Claude, then routes Google Ads results back into creative.
ChatGPT.
AI in Marketing
AI Visibility Audit: Measure Whether AI Recommends You
AI answers now decide which brands get named. Use Semrush's AI Visibility Toolkit to benchmark mentions, cited pages and content gaps before competitors do.
SEO
Microsoft Data: Copilot Cuts Publisher Clicks by 94%
Unsealed court data shows Microsoft measured Copilot/Bing Chat cutting publisher clicks up to 94%. Here's what that means for organic traffic.
AI in Marketing
16 Semrush MCP Prompts for AI-Powered SEO Workflows
Semrush’s MCP server puts live SEO data inside ChatGPT and Claude. Here’s how 16 prompts help growth teams tackle keyword, competitor, and content work.
SEO
How to Check If Your Page Shows Up in AI Search
Use a distinctive 20-30 word snippet and an exact-match prompt in ChatGPT, Claude or Gemini to see if AI search can retrieve your page.
AI in Marketing
GEO by Engine: What Actually Changes Across AI Chatbots
A practical breakdown of how ChatGPT, Claude, Gemini and Perplexity differ in AI search visibility, plus platform-specific tactics and KPIs.
SEO
Should You Drop Perplexity From Your AI Visibility Tracker?
Perplexity's referral share halved in 2026 while Gemini surged. Here's a three-tier framework for weighting AI visibility tracking instead of deleting platforms.
AI in Marketing
AI Visibility Scores Are Not Enough: What To Track Instead
Brands are buying AI visibility tools fast, but mentions, citations and scores hide more than they reveal. Here's what to actually measure and act on.
AI in Marketing
9 AI Search Engines Tested: What Marketers Should Know
Semrush hands-tested nine AI search engines. Here's what the results mean for your visibility strategy, citation sources and buyer research paths.
SEO
AI Visibility For Local Brands: The 90-Day Playbook
AI Overviews reach 2.5B users a month and local answers are still early. Here's how local businesses can get named by ChatGPT and AI Overviews in 90 days.
