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Connected TV.

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Digital Marketing

India AdEx to Cross Rs 2 Lakh Crore in 2026 as Digital Takes 60%

India's ad market is set to hit Rs 2 lakh crore in 2026 as digital captures 60% of spend, with retail media, quick commerce and CTV leading.

Crazy4Marketing Desk · September 18, 2026 · 2 min read

India's AdEx Hits Rs 2 Lakh Crore as Digital Takes 60%

Digital Marketing

CTV Advertising in 2026: The Money, Math and Measurement Gap

CTV ad spend hits $38bn in 2026 as streaming beats broadcast. Here's how connected TV buying actually works, and where the measurement cracks are.

Crazy4Marketing Desk · September 6, 2026 · 4 min read

CTV Hits $38bn - But Can You Trust the Numbers?