Digital Marketing
Affle to Buy Perion for $420M at 34.5% Premium
Affle will pay $11.70 a share in cash for Perion, valuing the ad tech firm at $420M. A 40-day go-shop could still draw a higher offer.
Connected TV.
Digital Marketing
Supply-Side Targeting Hits 51% of OpenX CTV Spend
OpenX says supply-side targeting reached 51% of its 2025 CTV deal spend, up from 9% in 2022. But taxonomy and client-only interviews shape that story.
Digital Marketing
Nexxen Helps Snooze Add 767K+ Incremental TV Homes
Snooze Australia and Match & Wood used Nexxen's ACR data to cut linear TV duplication and reach 767,000+ incremental streaming households.
AI in Marketing
StackAdapt Retargets ChatGPT Ad Viewers on CTV, Display
StackAdapt now turns ChatGPT ad views into retargeting audiences across CTV and display. Here's what to watch before scaling budgets.
Digital Marketing
2026 midterms outspend 2024 presidential race by $400M
AdImpact projects $11.6bn in 2026 midterm political ad spend, topping 2024's presidential race. CTV passes cable and podcast ads jump 42%.
Digital Marketing
Joyn Pause Ads Open to Trade Desk Programmatic Deals
Seven.One makes Joyn's pause ad bookable through The Trade Desk Programmatic Guaranteed deals, opening 20 million monthly impressions to buyers.
Digital Marketing
India’s AdEx Goes Digital-First: 60% Share by 2026
India's ad market is projected to cross INR 2 lakh crore in 2026, with digital taking 60%. Here's where smart marketers will focus.
Digital Marketing
India AdEx to Cross Rs 2 Lakh Crore in 2026 as Digital Takes 60%
India's ad market is set to hit Rs 2 lakh crore in 2026 as digital captures 60% of spend, with retail media, quick commerce and CTV leading.
Digital Marketing
CTV Advertising in 2026: The Money, Math and Measurement Gap
CTV ad spend hits $38bn in 2026 as streaming beats broadcast. Here's how connected TV buying actually works, and where the measurement cracks are.
