Social Media
Pop Culture on One Connection: Cricket Nights, Finales and Reels
How one connection became the backdrop for cricket nights, web-series finales and wedding reels—and what that shift tells growth marketers about attention.
Content Marketing.
SEO
Google Scaled Content Abuse: What Marketers Need to Know
Google's scaled content abuse policy now hits AI, human and templated pages built to rank. Here's how enforcement works and what to prune.
SEO
Google Updates AI Content Guide: Factcheck Everything
Google's revised generative AI guide says human review is critical for all AI text and metadata before publishing, from titles to schema.
SEO
Google to Site Owners: Fake Author Profiles Are Deception
Google now calls fabricated creator profiles, AI headshots and false credentials deception. Here's what to audit before your content gets flagged.
Social Media
When Trendjacking Turns Into Social Slop
WiredCo's Steph Edwards on why the iced coffee debate and #EyePatchGate show brands need more than speed to stay culturally relevant.
Viral Campaigns
NBC Sports’ 30-Cover NBA Comic Book Campaign
NBC Sports turns NBA stars into comic-book heroes for its second season: 30 team covers, a Mike Tirico-narrated comic and an Oct. 20 triple-header.
Digital Marketing
Build a Mini Persona Before You Write Another Word
A five-minute audience snapshot can rescue vague briefs. Here's how GWI data, first-party analytics and one AI prompt can make content land.
Throwback
Blendtec’s Will It Blend? How a $50 Test Became a Sales Machine
In 2006, Blendtec turned a blender demo into an early viral series by blending iPhones and golf balls—and retail sales followed.
Throwback
Dumb Ways to Die: Metro Trains’ Viral Safety Anthem
In 2012, Metro Trains made rail safety absurdly catchy with Dumb Ways to Die—a viral song, darkly cute characters, and a game that stuck.
SEO
Google Discover in 2026: What Marketers Need to Know
Google Discover now drives most Google referral traffic to news sites, but algorithm shifts and AI summaries are changing the rules. Here's how to adapt.
