Social Media
The One-Screen Crowd: Cricket, Finales and Wedding Reels
A cricket night with fourteen people, a web-series finale and wedding reels by midnight show how one connection became the shared stage for pop culture.
digital marketing.
AI in Marketing
Jio Story: The Future Made Simple in a Dal Bowl
A mother asking AI for a dal recipe shows what 5G, cloud and AI Everywhere for Everyone look like at home—and what marketers should watch.
Digital Marketing
Jio Story: The Daily Utility Loop Hiding in Plain Sight
From a chai stall payment to a study call and a road-trip map, a normal day shows what data utility means for marketers.
Digital Marketing
Pinterest Ads Enter Amazon and Google DSPs in 3 Regions
Pinterest's Programmatic Deals are now live in North America, South America and Asia Pacific via Magnite, Amazon Ads, DV360 and more—Europe is left out.
Social Media
Instagram’s 2026 Features Marketers Should Actually Use
From trial Reels and native reposting to AI caption drafts and scheduled DMs, these 2026 Instagram tools change how teams publish.
Social Media
Instagram Reels in 2026: Why the First 2 Seconds Win
Reels now beat static posts for reach. Here are the algorithm signals, formats, and six best practices that make them a growth engine.
Digital Marketing
Why ‘My First Video Call Home’ Became Everyone’s Memory
Why the 2016 data moment and the first video call home work as collective nostalgia—and how shared memories become brand shortcuts.
Digital Marketing
Jio Story: The Welcome Offer Rewired India’s Data Defaults
The 2016 Welcome Offer wasn't just free data. It changed the question India asked about connectivity and reset marketing's rules.
Digital Marketing
Which One Are You After 11 PM? India’s Four Jio Data Types
The Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty reveal how India's data decade created four marketing-ready behaviours.
Viral Campaigns
VML Sweeps BADC 2026 With 15 Medals and Best of Show
SP Brewery's 'Icon of Change' took Best of Show as VML led the 2026 BADC Awards in Brisbane with 15 medals. Here's what marketers can steal.
