AI in Marketing
Google Search Growth Slows to 12% as AI Mode Monetization Lags
Google Search revenue rose 12% to $63.35B in Q3 2026, but lower AI Mode monetization slowed growth. Here's what advertisers need to know.
digital marketing.
Digital Marketing
Shared Memories Are the Jio Marketing Lesson
Why 'my first video call home' works as collective nostalgia, and what growth teams can learn from Jio's shared memory playbook.
Digital Marketing
Jio Story: The 170-Day Data Habit That Rewired Briefs
In 2016, Jio's Welcome Offer flipped India's data conversation from cost to behaviour. Here's the marketing reset that shaped a decade of briefs.
Digital Marketing
The New Watch Party Is a Single Jio Screen
Cricket nights, series finales and wedding reels show India's pop culture is collective again, and marketers need to design for the room.
AI in Marketing
AI-Only Content Is a New Cloaking Risk
Creating separate content for AI agents may recreate cloaking. The fix: publish one consistent, authoritative source useful to both people and AI.
Digital Marketing
Jio Story: Chai, Class and Road Maps on One Data Day
The chai stall, the study call and the family road trip now share one quiet layer: data as everyday utility. What it means for marketers.
Digital Marketing
Jio Story: 524 Million People, Five Everyday Habits
When data stopped being the bill, five habits told India's real Jio story: the data saver, the binger, the kirana owner, the creator and Dadi.
Viral Campaigns
Jio Story: The Shared Memory Effect
Why the first video call home became collective nostalgia, and how shared memories lower attention cost for brands without forcing the feeling.
Digital Marketing
Jio Story: What 2016’s Welcome Offer Taught Marketers
The 2016 launch did more than give away data. It changed the question from cost to possibility—and gave marketers a new brief.
Digital Marketing
Four Jio-Era Data Selves, One Targeting Map
Meet the Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty. These four data selves now shape how India discovers, shares and creates.
