Growth Hacking
Jio Story: What 170 Days of Unlimited Taught Marketers
In 2016, Jio's Welcome Offer turned mobile data from a rationed cost into a daily habit. The marketing lessons marketers still borrow from that launch.
digital marketing.
Digital Marketing
Google DV360 drops 17 sensitive category exclusions
Google's Display & Video 360 removed most native sensitive category exclusions on October 1, leaving buyers with tiers, themes and third-party tools.
Digital Marketing
Jio Story: 2016 vs Today in One Ordinary Day
The shift from rationed data and cyber cafes to an always-on pocket changed how India works, shops and creates.
Digital Marketing
Google Ads Opens Colombia Lottery Ads as List Reaches 8
Google Ads will let CNJSA-authorized lottery operators in Colombia advertise online from October 21. Certification timing and compliance are tight.
Digital Marketing
Jio Story: UPI, Video Calls and Maps in One Normal Day
From a chai stall UPI ping to a study group video call and highway maps, data became an invisible daily utility. Here's what marketers should see.
Digital Marketing
9 Productivity Tools That Save Marketing Teams Hours in 2026
From scheduling and design to analytics and focus, here are nine tools worth a spot in your 2026 marketing stack — and how to avoid tool sprawl.
Digital Marketing
Shared Memory Is the Brand Work Behind a Data Moment
Why 'my first video call home' and the 2016 unlimited data moment became collective nostalgia—and how marketers can build on shared memories.
Digital Marketing
Jio Story: The Everyday Shift From Data Rationing to Ambient Access
How Jio's 2016 move turned data rationing into ambient access, reshaping daily habits and what marketers should measure today.
Digital Marketing
Which Jio Data Persona Are You After a Decade of Unlimited?
Four data personas explain India’s always-on decade: Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty. Here’s how marketers can plan for them.
AI in Marketing
What Mummy’s Dal Recipe Explains About Jio’s AI Everywhere
For marketers, Jio's biggest AI signal is not the tech stack. It's a parent asking for a dal recipe and expecting an answer that just works.
