Digital Marketing
Google’s GTM Update Means One Extra Event for Wildcard Triggers
Google's October 8 GTM update adds a new gtag.config dataLayer event. Here's how that extra event changes wildcard trigger behavior.
digital marketing.
Digital Marketing
IAB: 9 of 14 commerce use cases don’t need a clean room
IAB's new framework sorts 14 commerce data use cases and says nine can often run on tools you already own - before you sign a clean room contract.
Digital Marketing
The Psychology Behind a Nation’s Video Call Memory
Why the first video call home felt personal but became collective nostalgia—and how shared memories turn into durable marketing assets.
Digital Marketing
2016 to Today: The Everyday Shift From Data Scarcity to Normal
In 2016 data was rationed and the cyber cafe timer ruled. This Jio Story maps the quiet shift to a phone in every pocket and what marketers can learn.
Social Media
Jio Story: The Festival Goes Live From the Street
From village-to-city video calls to hostel Wi-Fi huddles and festival streams, local voices turned everyday data into a shared Indian stage.
Digital Marketing
Data Saver, Binger, Hotspot, Reel Royalty: Jio’s Data Decade
The Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty show how India's data habits changed after Jio's 2016 Welcome Offer.
AI in Marketing
Anthropic Bans Fake Source Networks After 8,913-Article Scheme
Anthropic's Nov 12 policy bans using Claude to seed fake sources that sway search and AI answers. Here's what to audit before the deadline.
Digital Marketing
Jio Story: The Normal Day That Runs on Invisible Data
A chai stall takes UPI, a study group meets on video and a family road trip runs maps and music—data now hides in the everyday.
Digital Marketing
Cloudflare Strips AI Opt-Outs From 118 Sites
HasData re-ran 10,894 domains after Cloudflare's September 15 update and found 118 sites lost their managed AI-training opt-outs in robots.txt.
Digital Marketing
YouTube Masthead opens to certified online gambling Oct 21
Google is widening YouTube's top-of-homepage Masthead to certified online gambling advertisers from October 21, expanding a sports-betting-only allowance.
