Digital Marketing
Sixteen Terms That Expose a Marketing Training Gap
PPC Land's 16-term sorting exercise exposes how marketing teams assume stack fluency but rarely teach it. Here's how to close the gap.
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Digital Marketing
DV360’s Brand Safety Reset and the 15% Platform Fee
Google's DV360 replaced its brand safety controls and is resetting line items. Here's how the 15% fee and SDF deadlines affect programmatic buys.
Digital Marketing
Adswerve joins Adobe’s 21-partner CDP club
Adswerve gains Adobe's Real-Time CDP specialization, one of only 21 top-tier partners. Here's what the badge does and doesn't prove.
Digital Marketing
SB 690 Won’t End $5,000 Wiretap Claims
California's SB 690 kills pen register suits but leaves websites exposed to older CIPA wiretap claims - and the $5,000 penalty is a floor, not a cap.
Social Media
Why Social Data Only Works When You Tell a Story
Only 36% of orgs use social insights outside marketing. Here's how to turn dashboards into narratives that drive decisions.
SEO
Judge Dismisses Penske’s Google AI Overviews Antitrust Suit
The ruling against Penske Media shows why search referral traffic is an expectation, not a contractual right—and what that means for AI Overviews.
Social Media
What a Good Social Media Engagement Rate Looks Like in 2026
Engagement is the signal algorithms reward. Here are 2026 benchmarks, platform-specific peak times and the tactics that turn followers into buyers.
Social Media
Social Media Image Sizes 2026: The 1080px Standard Still Wins
The latest 2026 specs: why 1080px wide, 4:5 and 9:16 formats win, and where full-screen ads crop your brand message.
Throwback
Subservient Chicken: Burger King’s Weird 2004 Web Stunt
How Burger King's Subservient Chicken turned a typed command into 2004's must-share URL and a benchmark for participatory marketing.
Digital Marketing
Inside the Digital Push That Sold Out Pat Rafter Arena
A novelty venue wasn't enough. Sunny Advertising's multi-channel push turned Brisbane Bullets' Pat Rafter Arena debut into a sellout and an 88-85 win.
