Digital Marketing
Google Universal Cart keeps saves invisible to retailers
A deep read of Google's Cart API docs shows merchants get one request at transfer, not at save. Here's what that means for tracking and abandoned-cart emails.
E-commerce.
E-commerce
Google stops blocking low-quality product images in Shopping
Google now lets products with blurry or pixelated images keep showing in Shopping ads. The 500 x 500 px minimum still arrives January 31, 2027.
E-commerce
Kirana to Cloud: The Khata Becomes a Digital Back Office
The kirana ledger used to hold memory, trust and credit. Cloud tools are moving that memory online, changing the counter and the customer.
E-commerce
The Kirana Shop’s Second Shift: From Khata to Cloud
Paper khata to cloud dashboard: how India's kirana shops are becoming local demand signals, and what changes for shopkeepers, customers and marketers.
E-commerce
Kirana to Cloud: What Changes When Small Shops Go Digital
The khata book is becoming a database. Inside the quiet shift as India's kirana stores move from paper ledgers to cloud-connected commerce.
Digital Marketing
Your ROAS Is a Dial, Not a Verdict
ROAS weighs every sale by value, but platform attribution, margin and 2026 bidding changes decide whether the number means profit or just activity.
AI in Marketing
Experian and DataDome Join Forces on AI Shopping Agent Trust
Experian is pairing identity checks with DataDome's in-session behavior monitoring to let verified AI shopping agents through while stopping rogue ones.
Digital Marketing
AVO’s 78% Ad Spend Cut and 221% Revenue Jump: Read the Fine Print
Digital Brands Group says AVO revenue jumped 221% while ad spend fell 78%, but no dollar figures backed the claim. Here's how to read the ROAS.
E-commerce
Buy with Prime: Amazon’s Prime Badge on Your Own Store
Buy with Prime puts the Prime badge, Amazon checkout, delivery and returns on your own store. Here's the fee stack, ad integrations and control trade-off.
E-commerce
Amazon Seller Central Now Connects eBay, Shopify, TikTok and Walmart
Amazon is unifying eBay, Shopify, TikTok and Walmart orders inside Seller Central. Here's what's live now and what marketers should watch.
