Digital Marketing
How Google erased a 20% ROAS surplus in 3 weeks
smec data shows median budget-limited campaign went from beating ROAS target by 20% to roughly matching it within three weeks of Google's Aug 17 change.
E-commerce.
Digital Marketing
Google Ads swaps flat new-customer bonuses for 5x multipliers
Google Ads now lets retailers scale new-customer conversion value from 1.1x to 5x, replacing flat bonuses across Search, Shopping, PMax and Demand Gen.
AI in Marketing
Walmart lets AI agents buy within a $50 or $100 cap
Walmart just opened a gated door for AI shopping agents: separate profiles, customer-set limits like $50 or $100, and rules that can block rule-breakers.
Digital Marketing
Meta Ads Manager Gets 7 Product-Level Metrics for Catalog Campaigns
A LinkedIn report says Meta Ads Manager now shows spend, clicks and purchases per catalog product. Here's what to check before you trust the numbers.
E-commerce
Kirana to Cloud: The Shop’s Memory Goes Digital
How the corner shop's khata became a cloud memory, and why the next growth layer is local intelligence rather than another ledger.
Digital Marketing
Campbell’s Bets 85% of Media on Digital for Weeknight Meals
Campbell's will put roughly 85% of its working media budget into social, creator, e-commerce and AI channels in fiscal 2027 to own everyday meals.
E-commerce
Amazon Black Friday Deal Submissions Close Today: 4 Checks
Amazon's Black Friday and Cyber Monday deal submissions close today, October 20. Four checks decide whether a submitted deal actually runs.
E-commerce
Kirana to Cloud: The Shop That Reads Its Own Data
The khata book is moving to the cloud. Here's what changes for small shops, their customers and the marketers watching local data.
E-commerce
Kirana to Cloud: The Shop That Stopped Forgetting
Small shops are moving from the cloth-bound khata to cloud ledgers. Here's what changes at the counter for shopkeepers and customers.
Digital Marketing
Google’s Universal Cart Hits US as Meta Claims 3% Lift
Google's Universal Cart reaches US Search and Gemini, while Meta enables in-app browsing by default before Black Friday. Here's what to check first.
