E-commerce
TikTok Shop Bans Package Inserts and Review-Bait Cards
TikTok Shop's new US packing rules ban promotional inserts and review-request cards, killing a free owned channel for sellers. Here's what to do next.
E-commerce.
E-commerce
GMV Explained: The Unaudited Number Behind Retail Media
GMV is a bid target, a commission base and a retail media denominator. Here is how it is calculated, why definitions differ, and where it misleads.
E-commerce
Why Your 3PL Now Decides What Your Ads Can Promise
A PPC Land explainer on third-party logistics shows why warehouse location now sets your delivery estimate, badge eligibility and ad performance.
E-commerce
The SKU Is Now Your Smallest Media Buying Unit
A SKU started life as a private warehouse code. In 2026 it is the unit media is bought, attributed and audited on. Here is what that changes for your feeds.
E-commerce
Dropshipping Is Getting Expensive: What Marketers Must Know
Customs reform, platform logistics mandates and ad enforcement are compressing dropshipping economics. Here is what performance marketers need to know now.
E-commerce
Apple’s UK Terms Add 7-Day Commission Tail on Web Sales
A clause on page 102 of Apple's UK developer agreement claims commission on website purchases up to seven days after an in-app link tap. Here's why it matters.
