Digital Marketing
Shoppable Ads Are Rewiring CTV and Performance Marketing
How shoppable units collapse the funnel and why cross-screen attribution is now the real performance battleground.
E-commerce.
E-commerce
Google UCP Cart Transfer Lets Merchants Own Checkout
Google’s Merchant Center update adds cart transfer, checkout testing, YouTube Business Agent beta, and AI insights for UCP merchants.
SEO
Structured Data in 2026: A Marketer’s Cheat Sheet
Structured data isn't just about rich snippets anymore. Here's how Google's 2026 changes affect SEO, product pages and AI visibility.
Digital Marketing
Google Shopping CSS: The Hidden Margin in EU Ad Costs
European Shopping and Performance Max campaigns already run through a comparison shopping service. Here's what the CSS layer means for bids and ROAS.
Digital Marketing
EU Rivals Warn Google Shopping Box Risks 93,000 Merchants
Twelve comparison shopping companies warn Brussels that a closed Google Shopping box could force 93,000 merchants back to Google's own ads.
AI in Marketing
Amazon Loses Court Block on Perplexity AI Shopper
The Ninth Circuit vacated Amazon's block on Perplexity's Comet shopping agent. Here's what the shift means for retail media, ad measurement and e-commerce teams.
E-commerce
Amazon Deactivates Failing FBM Offers, Not Whole Accounts
Amazon is switching off failing FBM offers individually from August 31, sparing overall Account Health. Here’s what performance marketers need to watch.
E-commerce
Amazon Cuts Single-Use Plastic to 37% of US Shipments
Amazon swapped plastic mailers for stretchy paper and halved single-use plastic in a year. Here's what the packaging shift means for D2C brands and sellers.
E-commerce
Amazon Launches B2B-Only Deals Across 10 Marketplaces
Amazon's new Business Deals let sellers discount to 11 million registered business accounts, but only if a Business Price exists. Here's what to check first.
E-commerce
Your Product Feed Is Now Your Biggest Google Ads Lever
A product in digital advertising is a data record, not an object. Here's why feed completeness now decides visibility across Shopping, Performance Max and AI Mode.
