E-commerce
BFCM Full-Funnel Playbook: The 30% Bidding Signal
A full-funnel BFCM playbook: ramp Meta early, lock Merchant Center, set a 30% seasonality signal, and convert December demand.
E-commerce.
Digital Marketing
Google Search now shows Buy now on product panels
Google's Universal Cart is now appearing in US search results with Add to cart and Buy now. Here's what changes for retailers and ad measurement.
Viral Campaigns
THE ICONIC’s ‘Hack Friday’ Puts 1.3M-Fan Duo in Newsroom
THE ICONIC rebrands Black Friday as Hack Friday with a shoppable newsroom anchored by Two Broke Chicks and their 1.3M followers.
E-commerce
Shopify Now Pays AI Agent Makers 0.3% Per Sale
Shopify now pays AI agent developers 0.3% per promoted order, but extra commission only counts when buyers check out in Shop. Here's what to do.
E-commerce
Kirana to Cloud: Small Shops, One Data Layer
From khata book to cloud: how India's smallest shops are digitising the counter, serving loyal customers faster and turning daily chatter into data.
AI in Marketing
AI Product Ads Are Backfiring: 42% of Australians Feel Duped
New Auros.ai research shows 42% of Australians have felt duped by AI-advertised products, and 44% are less likely to buy when AI is in the ad.
Digital Marketing
Google lets Shopping and PMax trade 30% ROAS for volume
Google Ads has documented Smart Bidding Exploration for Shopping and Performance Max. Here's what the 5–30% ROAS tolerance means for retail accounts.
Digital Marketing
Affiliate impact doubles outside last click: 24.92%
Germany's BVDW says last-click attribution shows affiliates in just 12.41% of transactions, while full-journey tracking puts them in 24.92%.
E-commerce
Kirana to Cloud: The Khata Book Becomes a Customer Engine
The khata book is giving way to cloud ledgers. What changes for small shops, regular customers and the marketers watching local commerce.
E-commerce
Google Search Adds Information Agents and Universal Cart
Google is turning Search into an agentic shopping hub. Here's what Universal Cart, information agents and UCP mean for performance marketers.
