Viral Campaigns
Pearler’s skeleton stunt earns 3M views with zero paid media
Fintech Pearler sent suited skeletons into Sydney stations with no logo or CTA, then revealed the retirement research behind the 3M-view stunt.
Earned Media.
Digital Marketing
HORL Brings Its 76-Country Sharpener Story to Australia
Compass Studio will run a 12-month PR push as the German rolling sharpener maker prepares its first Australian retail partners.
Throwback
Volvo Trucks’ Epic Split: The Stunt That Sold Steering
A one-take stunt turned a truck steering feature into global earned media. Here's how Volvo Trucks made precision feel like cinema.
Viral Campaigns
Pringles Gives One Fan a Custom Urn and 200 Years of Snacks
Pringles' 'Once You Drop' Halloween stunt promises one fan a branded urn and a 200-year supply. Here's why the dark humor works.
Throwback
The Best Job in the World: How a Job Ad Ate the Internet
In 2009, Tourism Queensland turned a job listing into a global earned-media engine. Here's the campaign breakdown and what still works.
Throwback
Volkswagen’s Piano Staircase: The Fun Theory That Changed Ads
How a Stockholm subway staircase became a piano, proved fun can change behaviour, and gave Volkswagen earned reach without a car ad.
Viral Campaigns
Australia’s October creative picks: from tiles to fast food
Campaign Brief's October Creative Circle names The Fair Treatment, KFC's Postie Hijack, National Tiles and Domino's as standout Australian work.
Throwback
Subservient Chicken: Burger King’s Weird 2004 Web Stunt
How Burger King's Subservient Chicken turned a typed command into 2004's must-share URL and a benchmark for participatory marketing.
Viral Campaigns
Four’N Twenty’s Pie Scarf Turns Footy Rituals into Earned Media
A limited-edition scarf with two pie pockets solves the grand final walk back to your seat and shows how ritual-led product stunts earn attention.
Throwback
Nike Dream Crazy: When a Boycott Became a Growth Engine
In 2018, Nike made Colin Kaepernick the face of Just Do It's 30th anniversary—and turned boycott threats into earned media.
