Digital Marketing
Zeta Global Buys Digital Audience After 44% Revenue Jump
Zeta Global's third data deal in two years targets European identity and activation. Here's why marketers should care about match rates and market access.
First-Party Data.
Digital Marketing
Safari 27 blocks universal IDs. Here’s your move.
Apple's iOS 27 Safari now blocks domains behind UID2, ID5 and RampID. Here's how marketers should rebuild reach without cookie syncing.
Digital Marketing
First-Party Data Lifts Conversions 27% When Consent Is Done Right
Owned customer records now decide how well ads target and measure. Here's how first-party data works, why consent is the weak link, and what to fix.
AI in Marketing
LiveRamp First-Party Data Targeting Comes to ChatGPT Ads
LiveRamp's RampID can now activate CRM, loyalty, website and app audiences in ChatGPT Ads. Here's why suppression is the smart first test.
SEO
Mine Your Customer Conversations for AI Search Citations
The exact phrases that earn AI search citations are hiding in your call logs, chats and tickets. Here is how to turn them into AEO content.
Digital Marketing
LiveRamp Links First-Party Data to ChatGPT Ads in 11 Markets
LiveRamp is now a ChatGPT Ads technology partner, turning CRM and loyalty data into Custom Audiences in 11 markets — but key details are missing.
Digital Marketing
Build a Mini Persona Before You Write Another Word
A five-minute audience snapshot can rescue vague briefs. Here's how GWI data, first-party analytics and one AI prompt can make content land.
Digital Marketing
Commerce Media Is Set to Overtake TV. Here’s What Marketers Must Know
US commerce media hit $63.4B in 2025, up 18%, and WPP forecasts it overtaking TV globally. Here's how to buy it without trusting the seller's own homework.
Digital Marketing
Martech in 2026: Bigger Landscape, Shrinking Budget Share
Martech is taking a smaller share of marketing budgets, but first-party data makes the stack more critical than ever. Here's what changed.
Digital Marketing
Google Customer Match Adds Raw IP and Timestamp Uploads
Google Ads now lets advertisers upload unhashed IP addresses and interaction timestamps to Customer Match, with EEA, UK and Switzerland carved out.
