AI in Marketing
StackAdapt Retargets ChatGPT Ad Viewers on CTV, Display
StackAdapt now turns ChatGPT ad views into retargeting audiences across CTV and display. Here's what to watch before scaling budgets.
First-Party Data.
E-commerce
Kirana to Cloud: Small Shops, One Data Layer
From khata book to cloud: how India's smallest shops are digitising the counter, serving loyal customers faster and turning daily chatter into data.
E-commerce
Kirana to Cloud: The Khata Becomes a Customer Feed
The khata book is becoming a live customer feed. Inside the shift from pencil and trust to cloud-led reorders and hyperlocal first-party data.
Digital Marketing
Netflix Ads Opens Trade Desk to 4M+ Data Segments
Kokai buyers can target Netflix with first-party lists and 4M+ third-party segments from November. The measurement caveat matters.
Digital Marketing
Google Ads Data Manager drops hashing on November 16
From November 16, Google Ads Data Manager will accept encrypted first-party data by default and normalize it inside a TEE, changing match accuracy and governance.
Digital Marketing
Customer Match in 2026: the 540-day rule and beyond
Google Customer Match now runs through one API, caps list membership at 540 days and accepts IP addresses outside Europe. Here's what to audit first.
Digital Marketing
Google Says Tag Gateway Lifts Demand Gen Conversions 20%
October's Demand Gen Drop pushes first-party data, but the 20% uplift rests on a footnote readers can't see and Google's own internal math.
Viral Campaigns
Petal & Pup gelato takeover turns summer style shareable
Petal & Pup takes over Bondi's Luca & Luca with pastel decor, custom gelato and QR codes that turn a sweet IRL moment into first-party data.
Digital Marketing
72% of Marketers Can’t Activate First-Party Data
Data activation turns CRM segments into audiences Google, Meta or a DSP can use. Here's where match loss, consent and refresh windows bite.
Digital Marketing
Suppression Audiences: The 540-Day Rule That Quietly Refills Ads
A suppression audience stops ads reaching buyers, opt-outs and staff. Here's why the 540-day Google limit quietly refills your prospecting.
