Digital Marketing
EU Rivals Warn Google Shopping Box Risks 93,000 Merchants
Twelve comparison shopping companies warn Brussels that a closed Google Shopping box could force 93,000 merchants back to Google's own ads.
Google Ads.
Digital Marketing
Google Ads Keywords Have Become an AI Matching Layer
Google has begun converting legacy broad match campaigns to AI Max, and exact match now follows meaning over literal text. Here’s what to audit.
Digital Marketing
Gen X: 31% of Retail Spend, Zero DSP Segments
Gen X is 19% of the U.S. population but 31% of retail spending. Yet no demand-side platform sells a Gen X segment. Here's how to reach them anyway.
Digital Marketing
19 Groups Push EU to Restore Automated Cookie Consent Signals
A coalition of 19 groups wants the EU to re-insert Article 88b, the rule that could replace cookie banners with browser-level consent signals.
AI in Marketing
MCP Is Rewiring How AI Agents Run Ad Campaigns
MCP has moved from an open standard to live ad platform tooling. Here's what marketers should know before connecting AI agents to campaigns.
Digital Marketing
Google Ads AI Dashboards Roll Out to Some Accounts
Google Ads AI Dashboards are appearing in accounts, turning text prompts into visual reports with real-time AI summaries. What it means for your reporting.
Digital Marketing
Google Ads Adds Local Customer Optimization For Store Goals
Google Ads is rolling out Local Customer Optimization in Performance Max plus Store Sales in Data Manager. Here's how to use both before Q4 peak.
Digital Marketing
When the Buying Job Outgrows Your Ad Platform
PPC Land argues the media buying job outgrew the buying platform years ago. Here is what that means for your ad stack, workflows and 2026 hiring plans.
Digital Marketing
COPPA in 2026: What Every Media Buyer Needs to Know
COPPA now covers cookies, device IDs and biometrics. Here's what the 2025 amendments, Google's TFAT signal and a $400M TikTok deal mean for media buyers.
Digital Marketing
Reach vs Frequency: The Media Math Every Buyer Should Know
Reach and frequency turn impressions into people. Here's how the math works, why platform definitions keep shifting, and what buyers should do about it.
