Digital Marketing
Google ad clicks up 8% in Q3, lagging 9-month pace
Google's paid clicks rose 8% in Q3, lagging the 11% nine-month pace, while CPC rose 4%. Here's what Alphabet's 10-Q means for ad buyers.
Google Ads.
Digital Marketing
Google Ad Growth Slows to 10.5%; AI Mode Ads Hit 10 Markets
Google's ad engine grew 10.5% while Search queries surged inside AI Mode. Here's the ad expansion Google is betting on next.
AI in Marketing
Invoca’s AI Agents Turn Google Search Chats Into Booked Revenue
Invoca's new beta puts AI agents inside Google Search chat entry points. They qualify leads, book appointments and send revenue back to Google Ads bidding.
AI in Marketing
Google Search Growth Slows to 12% as AI Mode Monetization Lags
Google Search revenue rose 12% to $63.35B in Q3 2026, but lower AI Mode monetization slowed growth. Here's what advertisers need to know.
AI in Marketing
AI search ads at 0.91% CTR: stop reusing Google creative
ChatGPT ads in Australia are pulling 0.91% CTR versus 6.4% for Google Search. UNTMD says the fix is purpose-built AI creative before Black Friday.
Digital Marketing
Google Lets Connected Apps Feed AI Mode Ads
Google's October 16 privacy change lets Gmail, Photos and Drive signals influence AI Mode ads for opted-in users. Here's what advertisers can and can't control.
Digital Marketing
8,000% ROI in One Month Wins ADSQUIRE PPC Agency of the Year
Search Engine Land named ADSQUIRE its 2026 PPC Agency of the Year after a legal campaign returned 8,000% ROI on $4,000 in ad spend in one month.
Digital Marketing
Google Ads Expands High-Value Bidding to Shopping Campaigns
Google Ads brings High Value acquisition to Shopping and expands retention modes across Search, Shopping and Performance Max. Here's what to test.
Digital Marketing
Why Hitting Google Ads Targets Can Stall Business Growth
Smart Bidding can hit tCPA or tROAS while revenue stays flat. Here is why the target box became an instruction, not a suggestion.
Digital Marketing
Midterm ads push CTV CPMs to $43 as YouTube hits 15.8% TV share
Political spend is re-pricing connected TV: CTV CPMs hit $43, preemptions rise, and displaced budgets chase streaming. Protect Q4 before election week.
