Digital Marketing
Affiliate Brand Bidding: The Hidden Revenue Leak to Catch
Affiliate conversions can look great while brand bidders capture demand you already created. Here's how to spot the leakage before it drains your program.
Google Ads.
Digital Marketing
Google Suspended 38x More US Ad Accounts Than TV Advertisers
A TV trade group says Google suspended 3.3 million US ad accounts in 2025, versus 86,800 TV brand advertisers. Here's what marketers should question.
Digital Marketing
Chrome Now Publishes Ad Load Metrics for Websites
Google's Chrome UX Report now shows ad count, density, network bytes, and CPU time. Here's what publishers and buyers should do next.
AI in Marketing
Google Ads AI Needs Guardrails, Not Blind Trust
Mike Ryan on AI Max mistakes, over-segmentation, and why advertisers should verify automation instead of trusting headline performance.
Digital Marketing
Matt Van Wagner on What PPC Still Gets Wrong
The paid search veteran on automation, broad match defaults, Google's incentives and why advertisers must verify every recommendation.
AI in Marketing
How to Make AI Safer in Live Ad Accounts
A three-layer approach—grounding, gating, and human review—helps marketers deploy AI agents in live PPC accounts without losing control.
Digital Marketing
Paid Search After AI Overviews: Fight, Influence, Generate
AI Overviews are changing search economics. Here’s how to split paid search queries into fight, influence, and generate-demand buckets.
Digital Marketing
Local Services Ads to Performance Max: Audit Before You Migrate
Google is moving Local Services Ads into Performance Max. The key audit: export reports, verify tracking numbers, review budgets, and watch lead quality.
AI in Marketing
ChatGPT Ads: A 2027 Test Budget, Not a Strategy
Cheap inventory and thin competition make ChatGPT Ads worth a test in 2027 plans, but core budget should stay on Google and Meta.
Digital Marketing
Google Shopping CSS: The Hidden Margin in EU Ad Costs
European Shopping and Performance Max campaigns already run through a comparison shopping service. Here's what the CSS layer means for bids and ROAS.
