E-commerce
Google UCP Cart Transfer Lets Merchants Own Checkout
Google’s Merchant Center update adds cart transfer, checkout testing, YouTube Business Agent beta, and AI insights for UCP merchants.
Google Merchant Center.
E-commerce
The SKU Is Now Your Smallest Media Buying Unit
A SKU started life as a private warehouse code. In 2026 it is the unit media is bought, attributed and audited on. Here is what that changes for your feeds.
