AI in Marketing
Ubersuggest Brings Its $12 SEO Data Inside Claude
Ubersuggest is now an official Claude connector, letting marketers pull real keyword, competitor, backlink and site-audit data mid-chat.
growth hacking.
Digital Marketing
Jio Story: Five Faces of India’s Data Habit
The data saver, midnight binger, kirana owner, first-gen creator and Dadi on a video call reveal the shift: data stopped being the cost.
Digital Marketing
Google Ads ROAS tolerance: what a 10% discount buys
Google Ads now lets you set how far Smart Bidding may undershoot your ROAS target to reach new queries. Here's how the tolerance works and when to use it.
AI in Marketing
Jio Story: 5G, Cloud and AI Start With One Dal Query
How a simple kitchen question turns 5G, cloud and AI into a lesson for digital marketers—and where the next voice-search brief may hide.
Viral Campaigns
Brisbane Times Puts a $3 Subscription on the Cafe Menu
Brisbane Times is selling Premium Digital for $3 a month at 15+ cafés—with coffee on the side. Here's the strategy behind the four-day activation.
SEO
Nozzle: 8.7% of Google First Pages Were Poisoned
SEO tools are flagging suspect Google results. Nozzle saw poisoned first pages jump from 0.17% to 8.7% between August and October. Here's what to check.
Growth Hacking
Jio Story: 170 Days That Reset Marketing’s Data Playbook
What the 2016 Welcome Offer taught marketers: when data stops being the question, the brief shifts from pricing to habits and daily behaviour.
Digital Marketing
357 days: WhatsApp Cloud API marketing messages sunset
Meta sets October 13, 2027 to end marketing messages on the WhatsApp Cloud API. Here is the migration checklist, hidden cutoffs and regional limits.
Social Media
One Phone, Fourteen Fans, One Final Over: Jio’s Shared Arc
From the 2016 Welcome Offer to 524 million+ customers, cricket huddles, finale nights and wedding reels became India's shared-screen rituals.
Digital Marketing
Jio Story: The Everyday Utility Layer India Runs On
Inside India's daily utility layer: UPI at the chai stall, study calls and maps on a road trip—what marketers learn when data stops being the story.
