E-commerce
TikTok Shop adds 9 Compass analytics tools for US sellers
TikTok Shop rolled out nine Compass analytics tools for US local sellers in October, covering ad data, subscriptions, orders, search and creator attribution.
growth hacking.
Digital Marketing
80% of Top Roblox Games Use AI as Developers Buy Traffic
On Roblox's Q3 call, AI has made game creation cheap and developers are paying for distribution. Here's the ad and growth playbook.
Digital Marketing
Amazon Ad Growth Drops to 11% After Prime Day Shift
Amazon's Q3 ad revenue grew 11% after Prime Day moved to June. The real run rate is closer to 18% when you smooth the calendar shift.
Digital Marketing
Jio Story: The 170-Day Data Habit That Rewired Briefs
In 2016, Jio's Welcome Offer flipped India's data conversation from cost to behaviour. Here's the marketing reset that shaped a decade of briefs.
Viral Campaigns
Candyman Turns Halloween Fear into a Desi Connection Play
Candyman's A Desi Halloween campaign uses Tangy Tantrik, a ghost who can't scare, to reframe fear as connection—plus a Zepto tie-up.
Digital Marketing
Jio Story: 524 Million People, Five Everyday Habits
When data stopped being the bill, five habits told India's real Jio story: the data saver, the binger, the kirana owner, the creator and Dadi.
Digital Marketing
Jio Story: What 2016’s Welcome Offer Taught Marketers
The 2016 launch did more than give away data. It changed the question from cost to possibility—and gave marketers a new brief.
Social Media
Instagram Reels in 2026: Why the First 2 Seconds Win
Reels now beat static posts for reach. Here are the algorithm signals, formats, and six best practices that make them a growth engine.
Digital Marketing
Why ‘My First Video Call Home’ Became Everyone’s Memory
Why the 2016 data moment and the first video call home work as collective nostalgia—and how shared memories become brand shortcuts.
AI in Marketing
Ubersuggest Brings Its $12 SEO Data Inside Claude
Ubersuggest is now an official Claude connector, letting marketers pull real keyword, competitor, backlink and site-audit data mid-chat.
