Digital Marketing
Inheriting Last Quarter’s Platform Changes: A Marketer’s Game
PPC Land’s latest thought experiment reframes a real ad account problem: you inherit every platform default shipped last quarter. Here’s a three-step audit.
growth hacking.
SEO
Google Discover Tests Dive Deeper Topic Overviews
Google is testing a Dive Deeper button in Discover that opens AI-generated topic overviews and related links, starting with videos.
SEO
Search 2027: Traffic and Conversions Are Splitting
SEJ's State of Search 2027 shows organic traffic slipping while conversions hold for many teams. Here's what to stop, measure, and fund next.
Social Media
Track Instagram Follower Growth With These Net Metrics
Why net follower growth, engagement and reporting consistency beat raw follower counts—and how to turn Instagram data into smarter content decisions.
SEO
Google’s Mueller on Cross-Domain Canonical De-Indexing: Test More
John Mueller weighs in on a Reddit report of cross-domain canonical de-indexing, pointing to rendering checks and pre-launch testing.
Digital Marketing
Affiliate Brand Bidding: The Hidden Revenue Leak to Catch
Affiliate conversions can look great while brand bidders capture demand you already created. Here's how to spot the leakage before it drains your program.
SEO
Follow-Up Queries Are the New SEO Battleground
Conversational search turns one query into a journey. Learn how to map follow-up questions and build content that stays useful after the first click.
SEO
How to Audit and Defend Your Brand in AI Search
AI search engines now repeat outdated claims, impersonators and brand confusion. Use this practical audit and defense workflow to protect your brand.
SEO
Claude SEO Automation: 5 Workflows That Save Hours
From daily briefings to hreflang sitemaps and plugin swaps, here are five Claude workflows that cut repetitive SEO busywork down to minutes.
AI in Marketing
ChatGPT Ads and GEO: Paid Plus Organic AI Visibility
SEJ, OpenAI and Go Fish Digital team up to clarify when brands should buy ChatGPT Ads, earn GEO visibility, or blend both.
