Viral Campaigns
Flux Theory Puts Five Ranbir Kapoor Roles in One Shower
Flux Theory's launch film puts five Ranbir Kapoor characters in one shower and maps each to a personality-led shower gel. Here's the breakdown.
growth hacking.
Viral Campaigns
Voltas Beko’s Sense Toh Banta Hai: Campaign Breakdown
Voltas Beko’s new campaign drops jargon and puts Manoj Pahwa in everyday household buying moments for fridges and washing machines. Here’s the breakdown.
AI in Marketing
Gen AI Ads Are Still Bach on a Moog—Time to Build a New Room
Marcus Byrne's synth history argues most AI advertising is faster versions of old ideas. The Kraftwerk lesson: make what was impossible before.
Throwback
Burger King’s Whopper Detour: The 1-Cent Masterstroke
In 2018, Burger King geofenced McDonald’s and unlocked 1-cent Whoppers, turning competitor foot traffic into app downloads.
Digital Marketing
YouTube Chart Flip Shows One-Week Hits Aren’t Trends
A 154.9M-view debut fell 78.9% in one week. YouTube's latest chart reversal shows media buyers why rank is not the same as momentum.
Throwback
Dollar Shave Club’s Blades Are F***ing Great Ad, Explained
The $4,500 Dollar Shave Club launch ad turned deadpan humor and a blunt offer into millions of views and a subscription business.
Throwback
CRED Not Everyone Gets It: Selling Exclusivity With Govinda
How a deadpan 90s throwback starring Govinda turned credit-card bill payments into an exclusive club and made FOMO the growth engine.
AI in Marketing
AI Ads Move From Toy to Tool at Brandweek 2026
Higgsfield's Brandweek 2026 Adathon winner shows AI can cut time and budget while human storytelling stays the deciding factor.
Social Media
Instagram Reels Boosting: The 2026 Marketer’s Guide
Boosted Reels scale what already works. Learn the setup, budget, audience and tracking moves that keep paid reach from burning budget.
Digital Marketing
Apple Replaces ATT Prompt in 5 EU Markets
Apple's redesigned ATT consent prompt becomes mandatory in Germany, France, Italy, Poland and Romania. Here's how it changes targeting and measurement.
