AI in Marketing
ChatGPT Ads and GEO: Paid vs Earned AI Visibility
OpenAI and Go Fish Digital break down how ChatGPT ads stay separate from earned recommendations—and how to measure visibility when last-click fails.
growth hacking.
Growth Hacking
CRO: Why More Traffic Won’t Fix Your Growth Problem
NP Digital finds 68% of revenue impact comes from conversion rate, yet 93% of teams still chase traffic. Here is how to fix your funnel.
Digital Marketing
Meta Starts Lifting Its 250-Ad Page Cap in Some Accounts
A partial Meta test shows a 286-ad account still delivering past the 250-ad Page cap. Here is what it means for creative testing.
E-commerce
Agentic Commerce Is Not Voice Shopping—and It’s Unproven
Agentic commerce promises transactions without humans present. But payment rails, liability and live merchant proof remain scarce. Here’s what D2C teams should demand.
AI in Marketing
Shopify CEO: AI Slop Grenades Shift Work to Coworkers
Lütke warns that unchecked AI output creates slop grenades that push review work onto teammates. Here's what marketing teams should do.
AI in Marketing
AI 100: India’s Agency Leaders Putting AI to Work
A new AI 100 list highlights India-based agency leaders turning AI into strategy, creative, and media results. Here’s what growth teams can learn.
Digital Marketing
Dentsu India Launches Creative-Led Performance Studio
Dentsu India launches a creative-led performance studio, pairing AI production with shared data to ship 1,000+ ad assets monthly.
Digital Marketing
Dentsu India Launches Creative-Led Performance Studio
Dentsu India opens a Bengaluru production hub and Results in a Box model to connect creative, AI production, media and measurement.
E-commerce
Amazon Lightning Deal Playbook for Sellers and Media Planners
Lightning Deals can compress demand into hours, but short-lived rank gains and stacked fees mean marketers need a sharper pre-deal checklist.
AI in Marketing
Anonymizing Prompts Cuts GPT-4o Mini Retrieval Score 60%
New research shows anonymizing prompts before a language model can cut retrieval accuracy by 60% for GPT-4o mini. Here is what marketing teams should test.
