Digital Marketing
Ezoic Cuts 25% of Ad Impressions to Hit 87% Viewability
Ezoic cut 25% of display impressions and says viewability hit 87%, Prebid win CPM rose 54%, and publisher revenue held. Here’s what to watch.
header bidding.
Digital Marketing
Google Ordered to Open AdX, DFP to Prebid
A newly unsealed federal ruling forces Google to open AdX and DFP to Prebid, share bid data, and publish auction logic. Here's what to watch.
Digital Marketing
How Supply-Side Platforms Control Your Programmatic Spend
SSPs are the invisible auction layer between publishers and ad buyers. Here’s how they work, where value leaks, and what to audit in 2026.
Digital Marketing
Taboola Extends Goal.com Deal Through December 2028
Taboola will keep powering recommendations and header bidding on Goal.com through December 2028, locking in 125M monthly football visits.
Digital Marketing
Why Supply Paths Decide Where Your Ad Budget Actually Goes
Programmatic supply paths determine fees, latency and match rates. Here's how direct and resold routes change your ad budget's working media.
Digital Marketing
Header Bidding Explained: What Marketers Need to Know
Header bidding changed how publishers sell inventory. Here's what parallel auctions mean for programmatic pricing, latency, and your ad strategy.
