Digital Marketing
IAB: 9 of 14 commerce use cases don’t need a clean room
IAB's new framework sorts 14 commerce data use cases and says nine can often run on tools you already own - before you sign a clean room contract.
Incrementality.
Digital Marketing
When 6x ROAS Is Actually 1.5x: Explaining iROAS
Reported ROAS flatters media. iROAS estimates only the sales ads actually caused. Here's how to read the number, the tests behind it and the break-even point.
AI in Marketing
OpenAI Tests Visual Ads in ChatGPT Image Generation
OpenAI will test clearly labeled visual ads inside ChatGPT image generation with U.S. advertisers, alongside new measurement and brand-safety tools.
Digital Marketing
Your ROAS Is a Dial, Not a Verdict
ROAS weighs every sale by value, but platform attribution, margin and 2026 bidding changes decide whether the number means profit or just activity.
Digital Marketing
CommerceIQ brings AI bid automation to Chewy Ads
Pet brands on CommerceIQ can now manage Chewy Ads campaigns with the same AllyAI optimization used across Amazon, Walmart and more.
Digital Marketing
AVO’s 78% Ad Spend Cut and 221% Revenue Jump: Read the Fine Print
Digital Brands Group says AVO revenue jumped 221% while ad spend fell 78%, but no dollar figures backed the claim. Here's how to read the ROAS.
Digital Marketing
Closed-Loop Measurement: What It Is and Where It Leaks
Closed-loop measurement ties ad exposure to actual sales, but one buy can report 3.0, 4.0 or 1.6 ROAS. Here's what to ask before trusting the numbers.
Digital Marketing
Facebook’s Own Data Exposes the 3x Ad Measurement Gap
Why your reported ROAS may be a modeled guess: Facebook's own experiment data shows observational lift estimates missing by 3x or more.
Digital Marketing
Brand Lift: The Randomized Metric Behind Upper-Funnel Spend
Brand lift studies compare exposed and control groups to measure ad recall, awareness and consideration. Here's how to read the results and avoid weak tests.
Digital Marketing
Retail Media Networks Explained for Performance Marketers
Retail media networks are reshaping ad budgets. Here's how onsite, offsite and in-store inventory work, and why measurement and incrementality remain weak.
