Digital Marketing
AudioGo links audio ads to InMarket’s 200M+ consumers
AudioGo advertisers can now track incremental store visits and iROAS with InMarket pixels. Here's what the deal includes and leaves open.
Incrementality.
E-commerce
46% of Brands Will Boost Commerce Media Spend Only on Proven ROI
A 281-person SMG and IAB survey finds 46% of brands need proven, measurable ROI before raising commerce media budgets—reporting is the weakest link.
Digital Marketing
Affiliate impact doubles outside last click: 24.92%
Germany's BVDW says last-click attribution shows affiliates in just 12.41% of transactions, while full-journey tracking puts them in 24.92%.
Digital Marketing
Affiliate pay nearly a third of a creator’s Shorts income
Creator marketing in India is shifting from reach and likes to clicks, sales and incrementality as YouTube Shopping and per-click deals grow.
Digital Marketing
Trade Desk touts 41% ROAS lift but no sample size
The Trade Desk says retail data drove 41% higher ROAS and 25% lower CPA, but no sample size, attribution model or matched comparison backs it.
Digital Marketing
Google Ads API v26 Adds 15 Search Lift Metrics, PMax
Google Ads API v26 adds 15 Search Lift metrics and Local Services PMax creation. Here's the code and campaign changes to check.
Digital Marketing
Last-Click Attribution Undervalues Ads by 31%
Full-funnel measurement combines attribution, lift tests and mix models to reveal what last-click reporting misses. Here's how to build the stack.
Growth Hacking
The 50% Wasted Spend Problem Is Getting Harder
Shopify marketing leaders on resetting CAC for fragmented funnels, testing before Q4, and finding incremental customers without overpaying.
Digital Marketing
The $50 Incremental Purchase Behind a $7.50 CPA
A worked conversion lift example shows a reported $7.50 CPA was really $50 per incremental purchase. Here's how to audit your ad numbers.
Digital Marketing
Suppression Audiences: The 540-Day Rule That Quietly Refills Ads
A suppression audience stops ads reaching buyers, opt-outs and staff. Here's why the 540-day Google limit quietly refills your prospecting.
