Social Media
NOBULL’s 428-Creator Playbook for Going Mainstream
NOBULL expanded from CrossFit to mainstream sportswear. New HypeAuditor data shows 428 creators driving the conversation. Here's the playbook.
Influencer Marketing.
Viral Campaigns
Cuddly’s 7-day Permastink stunt pulls 25.6M views
VML had Dom Littrich wear one unwashed activewear suit for seven days to prove Cuddly Refresh Rinse works. The stunt pulled 25.6M views.
Viral Campaigns
A banana now doubles as a gym pass for two at 900+ gyms
Australian Bananas and Thinkerbell bring back Banana Gym Pass for one day: bring a banana and a mate for free entry at over 900 gyms on National Banana Day.
Social Media
Instagram 4.2% vs TikTok 1.5%: 6 formulas that matter
Instagram leads all-industry engagement at 4.2%, TikTok sits at 1.5%. The formula you choose changes the story—here are six worth knowing.
Digital Marketing
Stretch Denim Drives 90% of Mugsy Sales
How a comfort-first denim product became a creator system where athletes, comics and everyday customers demonstrate the sale.
New Ads
Twix Revives Zombie Claus for a $20,000 Hallowmas Push
Twix brings back its Zombie Claus character for Hallowmas year two, adding new spots, a Subway Takes cameo and a $20,000 UGC contest.
Social Media
How Quince Turns 300 Creators a Month Into a Review Engine
Quince uses product gifting and thousands of nano and micro creators to turn price doubt into social proof, then faces a new brand-trust challenge.
Viral Campaigns
GIVA’s Heer Film Makes 9KT Gold an Everyday Habit
GIVA's Heer campaign with Anushka Sharma reframes 9KT gold as daily wear, not occasion wear, and shows the growth play behind it.
Social Media
Slow Ventures Bets $64M on Niche Creator Trust
Slow Ventures is pouring $64M into niche creators over mass reach. Here's why trust and niche community are winning the creator economy.
Digital Marketing
Why In-House Influencer Teams Still Outsource Key Tasks
New 2026 benchmark data shows brands keep influencer programs in-house while outsourcing discovery, production and logistics.
