Social Media
Micro-Creator Spend Hits 45.5%. The Edge Is Operations
Micro and nano creators are set to take 45.5% of US influencer spend in 2026. The edge isn't the roster—it's operations. Here's how to scale without breaking.
Influencer Marketing.
Social Media
What 26M Halloween Creator Views Teach You About Campaigns
Seven Halloween creator campaigns, including Fanta's 26M-view hotel stunt, show how to turn seasonal reach into measurable action. Here's the brief.
Social Media
Blissy’s creator network drives $797,200 in media value
Blissy reframed a silk pillowcase as a beauty product, built a creator engine, and hit $797,200 in Instagram media value. Here's the playbook.
Viral Campaigns
Cheryl’s 2012 Milk Meme Just Became a 48-Hour Deliveroo Drop
Deliveroo turns Cheryl's 2012 'pyjamas and milk' viral quote into a 48-hour Tesco promo with signed merch. Here's what marketers can steal.
Social Media
DinoBars Turns Edible Paper Into 119,500 Creator Reach
The snack brand's unusual edible wrapper gave parent creators a short visual demo and 119,500 modeled reach. Here's what marketers can borrow.
Digital Marketing
Affiliate pay nearly a third of a creator’s Shorts income
Creator marketing in India is shifting from reach and likes to clicks, sales and incrementality as YouTube Shopping and per-click deals grow.
Social Media
93% Say Social Intelligence Is Essential; Only 10% Embed It
Sprout Social's guide reveals a structural gap: 93% of leaders see social intelligence as essential, only 10% embed it. Here's how to fix it.
Digital Marketing
Substack adds 3 ways brands can unlock paywalled posts
Substack's new sponsorship formats let brands fund paid access and measure brand lift with Kantar. Here's what creators and growth teams should know.
Digital Marketing
Campbell’s Bets 85% of Media on Digital for Weeknight Meals
Campbell's will put roughly 85% of its working media budget into social, creator, e-commerce and AI channels in fiscal 2027 to own everyday meals.
Viral Campaigns
Ocean Spray’s Craisins Hoodie Is a Carry-On Alternative
Ocean Spray's Craisins Secret Snack Stash Hoodie packs snack pouches and personal gear into one streetwear piece as the brand's ANZ sales climb.
