Digital Marketing
Engineer Sues Cassie Millz Over 3.3M-View Gym Reel
A California engineer says a creator reused his gym clip in a 'before transition' Reel with 3.3M views. Here's what the lawsuit means for marketers.
Influencer Marketing.
Digital Marketing
Lilly Singh Returns to YouTube as Creator Spend Hits $44B
The former late-night host returns to sketches, citing Hollywood's 'less niche' notes and a distribution gap. Brands should watch the $44B creator shift.
Social Media
Instagram Pay: You Need Only 500 Followers to Start
Instagram monetisation starts at 500 followers for Gifts and 10,000 for Subscriptions. Brand deals and affiliate income have no floor.
Viral Campaigns
Thrifty Turns 37% Moving Injury Stat into Champion Campaign
Thrifty's Moving Champs pairs Australia's Strongest Man with the national Tetris champion for free Sydney moves, backed by research on moving-day chaos.
Digital Marketing
Partnership Ads Reach $10B Run-Rate: The 2026 Playbook
Meta's partnership ads hit a $10B revenue run-rate in Q1 2026. Here's how the format works, where it falls short, and what to watch.
Digital Marketing
Creator Sues True Nutra Over 12 Reused Meta Ads
A creator says True Nutra ran 12 Meta ads using her face and four videos made for another brand. The case shows what unlicensed creative can cost.
Social Media
Instagram’s Blue Tick Is Now a $11.99 Subscription
Instagram's blue badge can be earned for free or bought through Meta Verified from $11.99 a month. What marketers must know before applying.
Digital Marketing
Paying Global Creators? The 1.6% Trap to Watch
How to pay influencers in multiple countries: contractor contracts, W-9 vs W-8BEN, and the 1.6% exchange-rate trap brands keep missing.
Viral Campaigns
UNIQLO’s Fleece film pairs Kriti Sanon & Bumrah across 7 colours
UNIQLO’s Fleece campaign puts actor Kriti Sanon and cricketer Jasprit Bumrah in two winter routines that show the collection’s everyday range.
Viral Campaigns
Myntra’s Folks in the Building micro-drama, explained
Myntra’s four-part micro-drama puts internet personalities in one building, with a delivery executive as the recurring character.
