Digital Marketing
Google’s Apple Messages button isn’t on its 42-country iOS list
A green Apple Messages button in a US Google Search ad opens a pre-written SMS. Google hasn't announced it and its iOS list omits the US.
lead generation.
Digital Marketing
X opens lead gen ads to all with a 75% vs 33% proof gap
X's new lead gen ads are now open to every advertiser, but the launch case study claims both a 75% and a 33% lower cost per lead.
Digital Marketing
Google Ads Is Automating More: Your Measurement Must Catch Up
As Google Ads automates bidding, placements and creative, your conversion goals are the real steering wheel. Here's how to build a baseline that proves ROI.
Digital Marketing
Local Services Ads Fold Into Performance Max: A Practical Guide
Google's pay-per-lead local ads are becoming a Performance Max type. Here's what changes, what survives, and where to focus.
Digital Marketing
LSArespond tops 2,000 users as Google bills missed LSA calls
LSArespond has passed 2,000 active users, but the story is Google's shift of Local Services Ads into Performance Max and billable missed calls.
Digital Marketing
Google Site Kit Auto-Tracks Conversions From 8 WordPress Plugins
Google Site Kit's Site Goals is live for all WordPress sites, auto-detecting checkouts, add-to-carts and form leads from eight plugins and sending them to Analytics.
Digital Marketing
52% Delete Cold Outreach Unread. What B2B Senders Must Change
Firmable asked 1,009 professionals how they treat cold outreach. Most delete or skim, yet many send it too, and relevance beats human authorship.
Digital Marketing
Lead Scoring Is Now a Bidding Signal, Not Just a Sales Filter
Lead scoring has moved from a CRM hand-off rule to a paid media bidding signal. Here's what performance marketers need to do differently.
Social Media
Social CRM Is the Fastest Way to Turn DMs Into Revenue
Social CRM connects comments, DMs and mentions to customer records. Here's why it's becoming a 2026 growth stack essential.
Digital Marketing
Google LSA missed-call charges start October 1
Google starts charging Local Services Ads advertisers for unanswered business-hours calls held over 20 seconds on Oct 1. Here's what to check first.
