Digital Marketing
LinkedIn CTV Ads Enter DV360 with a 2.6x B2B Awareness Claim
Google's DSP can now buy LinkedIn profile-based CTV ads for US campaigns, as B2B professional data moves deeper into programmatic streaming.
LinkedIn Ads.
Digital Marketing
Lead Gen Forms: LinkedIn’s 121% ROAS Format Has a Quality Catch
Pre-filled LinkedIn and Meta lead forms raise volume but can lower intent. Here's how to run them without buying weak B2B leads.
Digital Marketing
LinkedIn’s 3.2x Attribution Story Is Missing a Baseline
LinkedIn claims Zembl saw 3.2x revenue influence, 104% more leads and 82% more ABM budget. Yet the case study omits baseline, period and model.
Digital Marketing
Lead Scoring Is Now a Bidding Signal, Not Just a Sales Filter
Lead scoring has moved from a CRM hand-off rule to a paid media bidding signal. Here's what performance marketers need to do differently.
Digital Marketing
Smartly Adds LinkedIn Ads for AI Creative and Video
Smartly says LinkedIn Ads now runs from its unified ad platform. But without pricing, formats or measurement details, B2B teams have homework to do.
