Digital Marketing
RSS Still Runs Podcast Ads – And Chrome Is Changing It
RSS looks like a relic, but podcast ad measurement, Google News and competitor tracking still run on it. Here is what marketers should know in 2026.
measurement.
Digital Marketing
Tracking SDKs: The Hidden Liability Inside Your App
Tracking SDKs power app attribution, but they also concentrate legal risk. Here's how they work, why verdicts are piling up, and what marketers should audit now.
Digital Marketing
Reach vs Frequency: The Media Math Every Buyer Should Know
Reach and frequency turn impressions into people. Here's how the math works, why platform definitions keep shifting, and what buyers should do about it.
Digital Marketing
Census Data in Ad Measurement: What Marketers Must Know
Census data promises a complete count of every impression. But coverage gaps, no demographics and no dedupe mean panels are still attached to every accredited system.
Digital Marketing
Deduplication: The Silent Bug Inflating Your Conversions
Duplicate conversions never throw an error - your numbers just double. Here's how deduplication works across Meta, Google, Amazon and the bidstream in 2026.
Digital Marketing
Kids Podcasts Launches Ad-Free App Marketers Can’t Buy Into
Kids Podcasts shipped a parent-gated iPhone player with no ads, no tracking SDKs and no search. Here's why an ad-free kids audio app matters to buyers.
Social Media
YouTube’s Co-Viewed Views: A Number Brands Can’t Check
YouTube's new co-viewed views metric can triple a video's audience number — but only creators see it, and brands have no way to verify it.
E-commerce
GMV Explained: The Unaudited Number Behind Retail Media
GMV is a bid target, a commission base and a retail media denominator. Here is how it is calculated, why definitions differ, and where it misleads.
Digital Marketing
CTR Is Breaking: Why Your Click-Through Rate Lies
Click-through rate looks simple: clicks divided by impressions. In 2026 the numerator, the denominator and the benchmarks are all moving. Here's what to do.
Digital Marketing
YouTube’s New Co-Viewed Metric Inflates Creator Reach Numbers
YouTube Analytics now estimates how many people watch on one TV. It's private, modelled and unaudited - and it's heading straight into your creator briefs.
