Digital Marketing
Publisher Ad Servers: The Final Decision in Ad Tech
How the ad server picks the winning ad, why Google controls over 90% of publisher serving, and what the 2026 remedies mean for measurement and costs.
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Social Media
Social Video Is Now the Biggest US Digital Video Channel
Social video is projected to hit $31.9B in 2026, overtaking CTV. Here's why the shift matters and how media buyers should react.
Digital Marketing
Why Most Creator Ambassador Programs Underdeliver
Reach and engagement don't prove a creator ambassador changed behavior. Use the participation test to build programs people return to.
Digital Marketing
Conversions API: What Server-Side Tracking Changes for Marketers
CAPI sends purchase and lead events directly from your server to ad platforms. Here's how matching, deduplication and consent actually work.
Digital Marketing
Creator Economy Becomes a Must-Buy Media Channel
IAB's first CreatorFronts puts creator ad spend at $43.9B in 2026. Here's what the shift from side tactic to planned channel means for marketers.
AI in Marketing
Amazon Loses Court Block on Perplexity AI Shopper
The Ninth Circuit vacated Amazon's block on Perplexity's Comet shopping agent. Here's what the shift means for retail media, ad measurement and e-commerce teams.
AI in Marketing
AI Visibility Scores Are Not Enough: What To Track Instead
Brands are buying AI visibility tools fast, but mentions, citations and scores hide more than they reveal. Here's what to actually measure and act on.
Digital Marketing
Google Ads Adds Local Customer Optimization For Store Goals
Google Ads is rolling out Local Customer Optimization in Performance Max plus Store Sales in Data Manager. Here's how to use both before Q4 peak.
Digital Marketing
Your Attribution Report Is More Modeled Than You Think
Signal loss shrank observable data while dashboards got more confident. Here's how to tell measured from modeled — and stop defunding channels that actually work.
Digital Marketing
When the Buying Job Outgrows Your Ad Platform
PPC Land argues the media buying job outgrew the buying platform years ago. Here is what that means for your ad stack, workflows and 2026 hiring plans.
