Digital Marketing
Reddit Claims 80% OptiScore Cuts CPA by 19.6%
Reddit added a campaign planner, 0-100% OptiScore and CBO to Ads Manager, claiming 80%+ scores bring 19.6% lower CPA. Here's what to test.
media planning.
Digital Marketing
Meta’s 3–24 Hour Ad Windows Hit a 34M Median Reach
Meta moves Ads Super Burst toward general availability, selling 3–24 hour reserved bursts with optional category exclusivity and a 34M median reach.
Digital Marketing
47 seconds of attention shifts purchase intent, study finds
Lumen, Amazon Ads and Cint find a median 47 seconds of cumulative attention is needed to lift purchase intent across 270 cross-media campaigns.
Digital Marketing
How Share of Voice Works—and Where It Breaks
Share of voice compares your brand's visibility to rivals—here's how planners use ESOV, how platforms sell it, and why AI versions need caution.
Digital Marketing
YouTube Chart Flip Shows One-Week Hits Aren’t Trends
A 154.9M-view debut fell 78.9% in one week. YouTube's latest chart reversal shows media buyers why rank is not the same as momentum.
AI in Marketing
AI 100: India’s Agency Leaders Putting AI to Work
A new AI 100 list highlights India-based agency leaders turning AI into strategy, creative, and media results. Here’s what growth teams can learn.
AI in Marketing
ChatGPT Ads: A 2027 Test Budget, Not a Strategy
Cheap inventory and thin competition make ChatGPT Ads worth a test in 2027 plans, but core budget should stay on Google and Meta.
Digital Marketing
Reach vs Frequency: The Media Math Every Buyer Should Know
Reach and frequency turn impressions into people. Here's how the math works, why platform definitions keep shifting, and what buyers should do about it.
Digital Marketing
Incremental Reach: The Metric That Decides Channel Budgets
Incremental reach shows how many new people a channel actually adds. Here's how it's calculated, why sellers love it, and where the numbers break down.
Digital Marketing
Addressable Reach: The Metric Behind Every Media Plan Gap
Addressable reach shows how much of your target audience you can actually identify and serve. Here's how the number is built, and why it usually overstates reality.
