AI in Marketing
ChatGPT Ads Are Here: What AI Search Means for Brands
OpenAI is testing ads inside ChatGPT. Here’s why brands need a new playbook for conversation-first search, AI visibility and paid media.
OpenAI.
AI in Marketing
ChatGPT Ads and GEO: Paid Plus Organic AI Visibility
SEJ, OpenAI and Go Fish Digital team up to clarify when brands should buy ChatGPT Ads, earn GEO visibility, or blend both.
AI in Marketing
ChatGPT Ads: A 2027 Test Budget, Not a Strategy
Cheap inventory and thin competition make ChatGPT Ads worth a test in 2027 plans, but core budget should stay on Google and Meta.
Digital Marketing
ChatGPT Ads at 6 Months: Still No Benchmark for ‘Good’
Six months into ChatGPT Ads, CPCs range from under $3 to $23 and OpenAI has published no benchmarks. Here's how to test the channel without guessing.
AI in Marketing
OpenAI Moves to End 10.8 Million-Article Copyright Case
OpenAI asked a judge to end the consolidated news publisher copyright case, arguing 24 verbatim passages across 10.8 million articles. Why marketers should care.
