Digital Marketing
Google Ads adds 4 source columns to AI Max report
Spotted in a live account before any official announcement, four new columns show which parts of an AI Max click Google's automation chose.
Paid Search.
Digital Marketing
Google Ads will end hidden 50% Display split in Feb 2027
Google Ads will make the Display Network budget split visible in February 2027, ending a hidden 50% backend allocation. What to check now.
AI in Marketing
100,000 ChatGPT advertisers face default ad rewrites
OpenAI is switching on creative enhancements for ChatGPT ads by default, letting copy, images, languages and URLs change without approval.
Digital Marketing
Google Ads Opens In-Account Path for Gambling Certification
Google Ads adds an in-account route for online gambling certification, rolling out from October 2026. Existing form and rules remain.
Digital Marketing
Cancel searches: PPC leads at 18% lower CPA
One SaaS account's 'cancel [competitor] contract' keyword delivered a 15% CTR and roughly 18% lower CPA. Here's how to find demand inside frustration.
Digital Marketing
Google Ads Allows Different Business Names Under 3 Conditions
Google Ads will allow business names to differ from destination domains in limited cases. Here are the three conditions, who's excluded, and what to check first.
Digital Marketing
44% of Clicks Sit in ‘Other Search Terms’
Google's search terms report now shows inferred intent, not literal queries. Here's how to audit hidden clicks and reclaim wasted search spend.
Digital Marketing
Google Ads Opens Colombia Lottery Ads as List Reaches 8
Google Ads will let CNJSA-authorized lottery operators in Colombia advertise online from October 21. Certification timing and compliance are tight.
Digital Marketing
Google Ads Critics: Budget Is the New Quality Score
Google Ads practitioners argue budget has replaced Quality Score after August's bidding change. Here's what to audit before you spend.
Digital Marketing
Budget Is the New Quality Score in Google Ads
Google's August 17 change makes budget-limited Target CPA and ROAS campaigns drift back to targets. Here's what that means for efficiency and spend.
