Digital Marketing
TikTok Search Ads Adds Impression Share and Keyword Packs
TikTok's Q4 2026 product preview adds impression share metrics and curated Keyword Packs for Search Ads. Here's the low-share fix.
Paid Search.
AI in Marketing
ChatGPT Ad Visits Earn $0.89 vs $2.45 for Search
A new working paper values U.S. ChatGPT ad visits at $0.89 against $2.45 for paid search, and sets a $0.26 parity CPC. Here's the math to test.
Digital Marketing
Google AI Mode ads expand to 10 more countries — no opt-out
Google expands AI Mode ads to 10 more countries with no separate opt-out, plus multiturn ads in the US. Here's what changes for your campaigns.
Digital Marketing
AI Mode Queries Run 3x Longer: A 2027 Ad Playbook
Google says AI Mode queries are three times longer and more conversational. Here's what that means for paid search, landing pages, and 2027 planning.
Digital Marketing
Google ad clicks up 8% in Q3, lagging 9-month pace
Google's paid clicks rose 8% in Q3, lagging the 11% nine-month pace, while CPC rose 4%. Here's what Alphabet's 10-Q means for ad buyers.
AI in Marketing
Google Search Growth Slows to 12% as AI Mode Monetization Lags
Google Search revenue rose 12% to $63.35B in Q3 2026, but lower AI Mode monetization slowed growth. Here's what advertisers need to know.
AI in Marketing
AI search ads at 0.91% CTR: stop reusing Google creative
ChatGPT ads in Australia are pulling 0.91% CTR versus 6.4% for Google Search. UNTMD says the fix is purpose-built AI creative before Black Friday.
Growth Hacking
Your Next $100,000 Should Fund the Bottleneck, Not the Dashboard
A full-funnel look at budget allocation shows why the next $100,000 should chase the real constraint, not the channel with the prettiest report.
Digital Marketing
Google Ads splits child safety rules into two penalty tiers
Google Ads turns its CSAE policy into a standalone Child Safety policy with two penalty tiers from Jan 11. Egregious violations still mean instant bans.
Digital Marketing
Google Ads ROAS tolerance: what a 10% discount buys
Google Ads now lets you set how far Smart Bidding may undershoot your ROAS target to reach new queries. Here's how the tolerance works and when to use it.
