E-commerce
2026 Holiday Search Ads: The 4-Mindset Playbook
2026 shoppers are cautious but starting earlier. This four-mindset search ads framework helps you time budgets, offers and creative for holiday revenue.
Paid Search.
Digital Marketing
Mine Competitor Reviews to Write Better PPC Ads
Negative reviews reveal customer pain points. Use AI to turn competitor complaints into validated PPC ad tests and landing page messages.
Digital Marketing
Google Ads Now Benchmarks Your Spend Against Peers
Google Ads is rolling out a Spend Benchmarks report that shows weekly ad spend and clicks versus similar businesses. Here's how to use it wisely.
Digital Marketing
Matt Van Wagner on What PPC Still Gets Wrong
The paid search veteran on automation, broad match defaults, Google's incentives and why advertisers must verify every recommendation.
Digital Marketing
Paid Search After AI Overviews: Fight, Influence, Generate
AI Overviews are changing search economics. Here’s how to split paid search queries into fight, influence, and generate-demand buckets.
AI in Marketing
ChatGPT Ads vs Paid Search: 5 Budget Questions
Before moving PPC budget into ChatGPT Ads, think like a media planner, not a search buyer. Here are five questions that make or break the test.
Digital Marketing
Microsoft Ads Drops Max CPC From New Automated Campaigns
From Oct. 1, Microsoft Advertising kills Max CPC on new standalone automated bidding campaigns. Here's what changes and how to prep before the holidays.
E-commerce
Shopping Ad CTR Is Rising Because Impressions Are Falling
Shopping ad CTRs are climbing while impressions slide. Mike Ryan's analysis suggests AI Overviews may be reshaping which queries even get ads.
Digital Marketing
Search Engine Marketing in 2026: The Keyword Is Fading
PPC Land's primer on search engine marketing shows how the auction really works in 2026 - and why advertisers are losing control of the query that triggers a click.
Digital Marketing
Google Kills Language Targeting: What Advertisers Do Now
Google is removing the campaign-level language setting from Search and Performance Max in September 2026. Here's what changes and how to adapt.
