Digital Marketing
Smart Bidding Needs 30 Conversions Per Campaign
Fragmented Google Ads accounts starve Smart Bidding of data. Consolidate redundant PPC structure and keep only strategic splits to stabilise bids.
Paid Search.
Digital Marketing
Competitor Bidding Wastes 9.3% of Education Ad Clicks
Lunio's education report finds 9.3% invalid clicks on rival-name ads versus 4.7% on generic, as autumn peak spend nears.
Digital Marketing
Automated Media Buying Still Runs on Manual Vocabulary
PPC Land's new word game turns media-buying vocabulary into a puzzle. Here's why shared terms still matter in automated campaigns.
AI in Marketing
ChatGPT advertisers climb 65% as AI Overview queries shrink
Adthena’s September 2026 data pulse finds ChatGPT advertiser count up 65% in eight weeks, while Google AI Overview ads now skew short-tail.
Digital Marketing
The Auction Is the Easy Part of a Media Buyer’s Week
Bids feel productive, but they are not where media buyers win. Here's where the real weekly leverage lives and how to rebalance your paid media time.
Digital Marketing
PPC Copy Craft: Put the Right Word in the Right Slot
A daily insight from PPC Land founder Luís Rijo reminds performance marketers that copy wins come from precise word placement, not word count.
E-commerce
2026 Holiday Search Ads: The 4-Mindset Playbook
2026 shoppers are cautious but starting earlier. This four-mindset search ads framework helps you time budgets, offers and creative for holiday revenue.
Digital Marketing
Mine Competitor Reviews to Write Better PPC Ads
Negative reviews reveal customer pain points. Use AI to turn competitor complaints into validated PPC ad tests and landing page messages.
Digital Marketing
Google Ads Now Benchmarks Your Spend Against Peers
Google Ads is rolling out a Spend Benchmarks report that shows weekly ad spend and clicks versus similar businesses. Here's how to use it wisely.
Digital Marketing
Matt Van Wagner on What PPC Still Gets Wrong
The paid search veteran on automation, broad match defaults, Google's incentives and why advertisers must verify every recommendation.
