Digital Marketing
Google Adds Four New Ad Experience Metrics to CrUX
Google's experimental CrUX metrics now track ad count, density, CPU weight, and network weight. Here’s how marketers can use the data.
Performance Marketing.
Digital Marketing
Matt Van Wagner on What PPC Still Gets Wrong
The paid search veteran on automation, broad match defaults, Google's incentives and why advertisers must verify every recommendation.
AI in Marketing
How to Make AI Safer in Live Ad Accounts
A three-layer approach—grounding, gating, and human review—helps marketers deploy AI agents in live PPC accounts without losing control.
E-commerce
6 Steps to a Profitable BFCM Strategy in 2026
Black Friday and Cyber Monday can bring huge revenue and thin margins. Learn how operators protect profit, coordinate channels and retain BFCM buyers.
AI in Marketing
ChatGPT Ads vs Paid Search: 5 Budget Questions
Before moving PPC budget into ChatGPT Ads, think like a media planner, not a search buyer. Here are five questions that make or break the test.
AI in Marketing
ChatGPT Ads vs Google AI Search: India’s AI Ad Race
ChatGPT Ads are live in India and Google is testing conversational search ads. Here's what marketers should watch, test and measure.
AI in Marketing
Microsoft Advertising Sets New AI Ad Transparency Rules
Microsoft asks advertisers to disclose AI-generated ads, keep provenance data, and avoid deceptive deepfakes. Here's what marketers should do.
AI in Marketing
ChatGPT Ads: A 2027 Test Budget, Not a Strategy
Cheap inventory and thin competition make ChatGPT Ads worth a test in 2027 plans, but core budget should stay on Google and Meta.
Social Media
Facebook Ads Benchmarks: CPC Falls, CTR Rises in 2026
New WordStream by LocaliQ data shows Facebook traffic CPC fell 14.29% while CTR rose 12.87%. Here's what it means for your paid social budget.
Social Media
Facebook Lead Costs Flat at $27.39; Traffic CPC Drops to $0.60
WordStream's 2026 Facebook Ads benchmarks show traffic CPC down to $0.60 and lead costs nearly flat at $27.39. Industry gaps matter more than averages.
